Brand Marketing Manager, Black Opal LLC

JOB SUMMARY

Do you have the right skills and experience for this role Read on to find out, and make your application.

This is a generalist marketing role that works closely with the lead marketer for Fashion Fair. The FF key marketing operatives are evolving as the business grows. Entering into its third year with newly launched formulations, FF is focused on generating brand awareness and increasing its overall community. Each quarter will be curated to ensure that the brand is coordinating with its existing retailers as well as ensure there is optimal growth of its DTC business.

The successful team will work efficiently, ask questions, pivot as necessary, pay attention to the marketplace and have a desire to do better than most. In other words, team members believe that FF is more than a makeup company – it is Black history. This role will work collaboratively with cross-functional teams, brand partners, and retailers to strategize, capture, and execute 360-degree marketing plans that bring the brand to life.

The role will oversee and manage all aspects of asset creation from the development of an influencer strategy to partner management to social media asset development. The management of all assets will reside with this role. This will include working and giving direction to various individuals associated with the development of assets that reflect the FF brand.

Key success characteristics for this role include : an understanding of community building, strong interpersonal skills, effective organizational skills, an ability to create authentic storytelling, and an affinity for influencer marketing, experiential and digital / social best practices.

This role is pivotal to the marketing department’s success – requiring strong analytical prowess, expertise, and a passion for learning the beauty space with an emphasis on the multicultural market in an entrepreneurial environment.

SPECIFIC RESPONSIBILITIES

• Assist with developing and executing marketing campaigns for company-wide initiatives, editorial, brand campaigns, and new product launches.
• Coordinate the workflow and communication between cross-functional partners in the planning, development, and execution stages of marketing campaigns by facilitating meetings, following up with partners, and providing creative solutions to potential roadblocks.
• Lead the development and execution of best-in-class organic social media strategy across all platforms. This includes platform strategy, content strategy, community management, campaign planning, and social calendars to support overarching brand strategies along with the consultant experts.
• Prepare executive summaries on available data related to e-commerce performance including data tracking yearly comparisons, insights, analytics platforms, and competitive landscapes to refine and improve performance continuously. Ensure partners are providing the brand usable data.
• Create an overall social media strategy that leverages influencers and consumer-made content seamlessly.
• Develop paid and earned influencer partnerships including sourcing influencers, contracting, managing receipt of deliverables, and all associated communication.
• Develop influencer content strategies and ensure relevance to current brand promotions and marketing campaigns.
• Consider other celebrities or partners that might leverage the brand properly.
• Development of partnership briefs and ensure all respective needs are clearly and effectively communicated.
• Analyze partnership results to determine success.
• Assist in producing and managing all experiential activations that support marketing goals and initiatives of external partnerships.
• Responsibly represent the brand and manage relationships with all influencer partners and talent managers.
• Manage influencer products and oversee the creative development process for personalized mailers (launches and always-on).
• Recommend social content marketing plans to be executed in partnership with influencers.
• Develop presentations to communicate influencer marketing strategy and plans with the purpose of getting buy-in from leadership and internal / external partners.

DIGITAL

MAKEUP ARTIST & LOYALTY PROGRAM

RETAILER MARKETING

MEDIA AND PROJECT MANAGEMENT

POSITION REQUIREMENTS :

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