Director of Sales

We are seeking a highly motivated and analytical individual to lead our Sales & Marketing efforts at Black Rock Mountain Resort in Heber City, UT.

The ideal candidate will have a proven track record of driving sales and marketing initiatives, with expertise in creating innovative marketing plans, analyzing data, and developing strategic partnerships.

Your Role:

• Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings, and conversion.
• Drives digital channel direction through data analysis to deliver ROI.
• Drives the creation of on-property promotions and programming while working with applicable departments to implement.
• Work closely with the Public Relations team to coordinate PR related to special events.
• Stays abreast of industry trends that the resort can capitalize on.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market.
• Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly, and monthly basis.
• Plan and participate in Sales and Marketing trips and industry-related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan.
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs.
• Enhance the resort's community image by actively participating in associations, events, clubs, and boards. Actively engage in community relations.
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action, and suggests to sales leadership any necessary actions.
• Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals.
• Provide hands-on team leadership with accountability measures to achieve objectives.
• Develop Business Travel, Group, and Banquet/Catering segments.
• Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce.

• Minimum 3 years of experience in a similar position.
• Proven track record of leading an experienced sales team to meet/exceed business objectives.
• Independent resort experience is highly desirable.
• Proficiency in Microsoft Word, Excel, and Delphi preferred.
• Knowledge of computer accounting programs, math skills, and budgetary analysis capabilities required.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively communicate verbally and in written form with the public and other team members.
• Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
• Ability to work both independently and cross-functionally to achieve goals.
• Ability to thrive in a multi-tasked and fast-paced environment.
• Competitive salary and excellent benefits package offered.
• Up to 10% travel required.