What are the responsibilities and job description for the Senior Demand Generation Marketing Manager position at Blackbaud, Inc.?

Senior Demand Generation Marketing Manager

Seeking an innovative and data-driven Demand Generation Marketing Manager to join our team. You'll be responsible for designing and executing multi-channel campaigns to drive qualified pipeline and growth.

What you'll do :

Plan and Execute Best-in-Class Demand Programs

Research, develop, produce, optimize, and report on comprehensive demand generation plans to drive pipeline growth.
Strategically utilize marketing tactics in a combined and integrated way to engage and convert new customers and upsell existing.
Monitor and assess reach, engagement, market penetration, and product positioning of campaigns.
Staying current with the latest marketing best practices to drive innovation within our team's marketing efforts.
Collaborate with other Demand Generation Managers leveraging skills to achieve ambitious outcomes.

Collaborate Effectively with a Wide Range of Peers and Stakeholders

Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, brand marketing, other stakeholders and external resources such as creative agencies

Actively solicit inputs from key stakeholders regarding demand generation campaign plans and outputs

Desired Skills and Experience :

4 years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles

Expertise in paid media execution, coordination, or strategy is highly preferred.

Go-to-market development plan capabilities - including successful product launch planning

Demonstrated results in improving sales pipeline / funnel close ratios through marketing tactics

Experience with marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring

Experience with customer relationship management tool (Salesforce preferred)

Creative thinking capabilities : Interest / desire to learn and experiment with marketing strategies and tactics

Highly skilled with project management, budget management and forecasting.

Excellent written and oral communications skills, especially for external content creation

Strong interpersonal skills : ability to influence others without formal authority and build partnerships within the organization

Exceptional communication skills. Consistent cross-functional and / or cross-team work is required.

Experience with events to drive brand awareness, lead generation and retention preferred.

Key KPIs :

Qualified pipeline

Conversion rates throughout the funnel

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies : We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

A notice to candidates : Recruitment Fraudulent Alert : Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https : / / careers.blackbaud.com / us / en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.

The starting base pay is $67,400.00 to $90,700.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include :

Medical, dental, and vision insurance

Remote-first workforce

401(k) program with employer match

Flexible paid time off

Generous Parental Leave

Volunteer for vacation

Opportunities to connect to build community and belonging

Pet insurance, legal and identity protection

Tuition reimbursement program

Salary : $67,400 - $90,700

Apply for this job

Receive alerts for other Senior Demand Generation Marketing Manager job openings

Senior Demand Generation Marketing Manager

What are the responsibilities and job description for the Senior Demand Generation Marketing Manager position at Blackbaud, Inc.?

What is the career path for a Senior Demand Generation Marketing Manager?

Job openings at Blackbaud, Inc.

Not the job you're looking for? Here are some other Senior Demand Generation Marketing Manager jobs in the Coffeyville, KS area that may be a better fit.

We don't have any other Senior Demand Generation Marketing Manager jobs in the Coffeyville, KS area right now.

AI Assistant is available now!