What are the responsibilities and job description for the Senior Manager, Field Marketing and Demand Generation position at Eon.io?
Role Overview
As the Senior Manager or Field Marketing & Demand Generation at Eon, you will create, manage, and optimize in-person and virtual campaigns and initiatives that generate demand and nurture leads throughout the buyer's journey. From conferences to VIP events, webinars account-based marketing and events, you will develop and execute strategies that build awareness and accelerate opportunities for our sales team.
This is one of the first roles in our expanding marketing team, and you'll have the unique opportunity to shape our marketing from the ground up, making a direct impact on our growth and brand presence.
Key Responsibilities
- Field Marketing Strategy : Develop and execute field marketing strategies that align with regional sales goals, ensuring impactful programs that resonate with our audience.
- Event Planning & Execution : Manage the planning, execution, and follow-up of industry and community events, VIP events, and conferences, including both virtual and in-person experiences.
- Demand Generation Initiatives : Create and implement demand generation initiatives, leveraging a mix of channels (email, digital, social, paid ads, events) to drive awareness, engagement, and support conversion.
- Content Development for Events and Demand Gen : Create great marketing assets (emails, landing pages, presentations, case studies) that support events, conferences and other demand generation efforts.
- Analytics & Reporting : Track and analyze campaign performance, providing regular reports and insights to optimize future programs. Measure key metrics such as lead generation, conversions, and pipeline acceleration.
- Budget Management : Manage budgets for field marketing programs and demand generation initiatives, ensuring campaigns are executed within budget and meet ROI expectations.
Qualifications
