Director of Integrated Marketing Strategy

Worker Sub-Type : Regular

• Job Description :

The Director of Integrated Marketing Strategy is a senior leadership role responsible for driving the development and optimization of integrated marketing strategies to elevate the brand, enhance customer engagement and support business growth and optimizations.

The Director will combine technical expertise with strong B2B&G SAAS business acumen and a proven record of driving strategic initiatives across a full marketing technology architecture.

You will collaborate with a global team of Marketing, Sales, I.T., Operations and Engineering experts to enable the creation of comprehensive customer and partner journeys.

This role will create the plan, roadmap and lead the execution to enable the marketing organization to plan efficiently & effectively, create & produce, manage, deliver & activate, and report & derive insights in service of Blackberry Secure Communications go-to-market through an optimized combination of people, process, and technology.

Key Responsibilities

Provide strategic leadership in the development and leading integrated marketing strategies and narratives aligned with the company’s overall business objectives, brand positioning, and customer needs.

Stay up to date on emerging marketing trends, technologies, and industry best practices, providing regular cascades of key findings to leadership team.

Introduce innovative marketing techniques and tools to keep the company ahead of the competition and enhance go-to-market campaign and operational effectiveness.

MarTech Architecture Guidance

Provide expert leadership on the architecture, design, and best practices for the Marketing Technology stack.

Advise on API integrations, system optimizations, and scalability to ensure a seamless and efficient marketing ecosystem.

Change Management Leadership

Champion change management initiatives to ensure internal teams adopt new tools, technologies, and strategies.

Develop training, communication, and support materials to foster successful transitions and usage of new processes.

Implementation Support

Offer strategic and tactical guidance during the implementation of new marketing technologies and solutions.

Collaborate closely with internal teams to ensure all solutions are executed effectively, meeting business requirements and timelines.

Continuous Improvement

Continuously monitor, analyze, and optimize the effectiveness of implemented solutions.

Proactively identify opportunities for improvement and refine strategies to achieve better outcomes.

Foster a culture of creativity, collaboration, and accountability within the marketing team.

Qualifications

Education : Bachelor’s degree in Marketing, Business, Engineering or related field.

Experience : Minimum of 12-15 years of progressive experience in integrated marketing, with at least 5 years leading marketing technology stack strategy, implementation, and continuous improvement.

Proven success in creating and leading integrated marketing campaigns across multiple channels (digital, social, traditional, events, etc.).

Experience influencing cross-functional teams and leading large-scale, complex marketing initiatives.

Strong knowledge of data-driven marketing, with a focus on performance metrics, analytics, and ROI.

Experience in customer segmentation, targeting, and lifecycle marketing strategies.

Excellent communication, leadership, and people skills.

Skills & Competencies

Strategic Thinking : Proven experience in developing short and long-term marketing strategies that align with business goals.

Cross-functional Collaboration : Demonstrated experience working across teams (sales, I.T., operations, creative, etc.) to drive successful outcomes.

Creative Problem Solving : Ability to think creatively and develop innovative solutions to marketing challenges.

Expertise in marketing technology architecture, API integrations, system optimizations.

Leadership & Team Development : Strong change management and leadership skills, with experience driving adoption across large teams.

Data-Driven : Strong ability to interpret marketing data and make actionable recommendations to optimize.

Project Management : Strong organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment.

Scheduled Weekly Hours :

BlackBerry (NYSE : BB; TSX : BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You couldn’t choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry.

2022 BlackBerry. All right reserved. BlackBerry® and related trademarks, names, and logos are the property of BlackBerry Limited and are registered and / or used in the U.S. and countries around the world.

It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic / civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

EEO Minorities / Females / P rotected Veteran / Disabled