Brand Manager

Brand Manager with Private Label Experience

Howell, NJ

75,000 - $1000,000 plus commission

Our client is seeking an Ecommerce Brand Manager who will be responsible for sourcing, developing, launching and managing products and executing the brand strategy for an ecommerce company. This role involves product selection, sourcing, launching, maintenance and managing brand perception, driving brand awareness, and ensuring a consistent brand message across all online channels. The individual should be interested in running a startup under a great umbrella.

Key Responsibilities :

• Product Selection, Sourcing, Launching and Maintenance
• Brand Strategy :
• Develop and implement comprehensive brand strategies to enhance brand awareness and market positioning.
• Analyze market trends and competitor activities to identify opportunities for brand growth.
• Campaign Management :
• Plan, execute, and optimize marketing campaigns across various online platforms (e.g., social media, email, website).
• Collaborate with creative teams to produce compelling and consistent brand content.
• Performance Analysis :
• Monitor and analyze the performance of brand campaigns and initiatives.
• Use data and insights to refine strategies and improve ROI.
• Content Management :
• Oversee the creation and management of brand content, ensuring consistency in tone, style, and messaging.
• Manage the brand's online presence, including the company website and social media profiles.
• Customer Engagement :
• Develop strategies to enhance customer engagement and loyalty.
• Utilize customer feedback and insights to improve brand perception and customer experience.
• Collaboration :
• Partner with external agencies and vendors to execute brand initiatives.
• Brand Compliance :
• Ensure all marketing materials and communications comply with brand guidelines.
• Maintain up-to-date knowledge of industry regulations and best practices.

Qualifications :

Skills :