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Marketing Director Job at Blackburn Foundation Repair in Hartford

Blackburn Foundation Repair
Hartford, SD Full Time
POSTED ON 3/23/2025
AVAILABLE BEFORE 4/21/2025

Job Title : Marketing Director

Location : Sioux Falls, SD

Salary : $65K-$75K

About Us :

Blackburn has been a leader in foundation repair, waterproofing, radon mitigation and concrete repair since 1992. We are committed to growth, innovation, and creating a remarkable experience for homeowners. As a member of the Blackburn Management Team, the Marketing Director will play a pivotal role in overseeing lead generation, brand management, and fostering a dynamic company culture across the state.

Job Summary :

The Marketing Director will lead and execute marketing strategies to drive lead generation, manage the brand’s identity, and strengthen efforts to be local experts. This role requires a results-driven individual who thrives in a collaborative environment and is passionate about achieving measurable success.

Key Responsibilities :

  • Lead Generation & Strategy

Develop and oversee the annual marketing plan and budget to meet company lead generation goals per market segment.

  • Analyze campaign progress and make data-driven adjustments to ensure effectiveness.
  • Identify and manage events and brand ambassadors to increase lead generation.
  • Collaborate with digital marketing partners to optimize strategies across all platforms.
  • Brand Management
  • Maintain consistent branding across all internal and external marketing materials.

  • Oversee content calendars for social media, websites, newsletters, and blogs.
  • Partner with HR to create and execute the company’s employment brand strategy.
  • Ensure cohesive and unified marketing efforts between the company and vendors.
  • Public Relations & Community Engagement
  • Proactively share company updates with media outlets and respond to inquiries.

  • Engage with community organizations to promote the company’s presence and initiatives.
  • Address reviews and public feedback with professionalism and accuracy.
  • Provide creative direction for marketing materials, including videos, graphics, and campaigns.
  • Who You Are :

  • Associates or bachelor’s degree in marketing (or a related field).
  • 2 years of marketing experience with knowledge of both online and offline strategies.
  • Strong verbal and written communication skills.
  • Proficient in personal computer use; design experience is a plus.
  • What Else?

  • 401K Matching
  • Health, Dental, Vision Insurance
  • Life Insurance
  • J-18808-Ljbffr

    Salary : $65,000 - $75,000

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