What are the responsibilities and job description for the Marketing Director position at Blackburn Foundation Repair?
Job Title: Marketing Director
Location: Sioux Falls, SD
Salary: $65K-$75K
About Us
Blackburn has been a leader in foundation repair, waterproofing, radon mitigation and concrete repair since 1992. We are committed to growth, innovation, and creating a remarkable experience for homeowners. As a member of the Blackburn Management Team, the Marketing Director will play a pivotal role in overseeing lead generation, brand management, and fostering a dynamic company culture across the state.
Job Summary
The Marketing Director will lead and execute marketing strategies to drive lead generation, manage the brand’s identity, and strengthen efforts to be local experts. This role requires a results-driven individual who thrives in a collaborative environment and is passionate about achieving measurable success.
Key Responsibilities
Location: Sioux Falls, SD
Salary: $65K-$75K
About Us
Blackburn has been a leader in foundation repair, waterproofing, radon mitigation and concrete repair since 1992. We are committed to growth, innovation, and creating a remarkable experience for homeowners. As a member of the Blackburn Management Team, the Marketing Director will play a pivotal role in overseeing lead generation, brand management, and fostering a dynamic company culture across the state.
Job Summary
The Marketing Director will lead and execute marketing strategies to drive lead generation, manage the brand’s identity, and strengthen efforts to be local experts. This role requires a results-driven individual who thrives in a collaborative environment and is passionate about achieving measurable success.
Key Responsibilities
- Lead Generation & Strategy
- Develop and oversee the annual marketing plan and budget to meet company lead generation goals per market segment.
- Analyze campaign progress and make data-driven adjustments to ensure effectiveness.
- Identify and manage events and brand ambassadors to increase lead generation.
- Collaborate with digital marketing partners to optimize strategies across all platforms.
- Brand Management
- Maintain consistent branding across all internal and external marketing materials.
- Oversee content calendars for social media, websites, newsletters, and blogs.
- Partner with HR to create and execute the company’s employment brand strategy.
- Ensure cohesive and unified marketing efforts between the company and vendors.
- Public Relations & Community Engagement
- Proactively share company updates with media outlets and respond to inquiries.
- Engage with community organizations to promote the company’s presence and initiatives.
- Address reviews and public feedback with professionalism and accuracy.
- Provide creative direction for marketing materials, including videos, graphics, and campaigns.
- Associates or bachelor’s degree in marketing (or a related field).
- 2 years of marketing experience with knowledge of both online and offline strategies.
- Strong verbal and written communication skills.
- Proficient in personal computer use; design experience is a plus.
- 401K Matching
- Health, Dental, Vision Insurance
- Life Insurance
Salary : $65,000 - $75,000
