Director of Marketing

About us

About Lazaderm & Physicians Vein Clinics:

Lazaderm and Physicians Vein Clinics are looking for a Director of Marketing for our clinics across a multiple state footprint. This marketing position requires a delicate balance of professionalism, organization, and the ability to gain and retain new and existing patients. We’re always looking for the next challenge, the next clinic to open, the most cutting-edge technology, outside the box thinking, all while ensuring our patients are our number one priority with their overall satisfaction from the first marketing touch to their results after a procedure. The ideal candidate needs to be a dynamic person who has a diverse background to lead continued growth forward while maintaining level-headedness to be nimble with changes as no day is ever the same. Working for Lazaderm and Physicians Vein Clinic is not like your normal clinic job, and we expect the person for this role to be the same, unexpected, innovative, and above all else creative in their problem-solving and marketing abilities.

Responsibilities:

• Evaluate our current marketing strategy and develop a comprehensive marketing plan to effectively promote the growth of both Lazaderm & Physicians Vein Clinics
• Plan, direct, and coordinate marketing efforts
• Develop and manage digital and traditional advertising campaigns across multiple brands
• Support sales and lead generation efforts
• Coordinate marketing projects from start to finish
• Organize company participation in conferences and trade shows
• Develop strategic marketing budgets that allocate resources effectively and measure ad return and cost efficiency
• Oversee and manage social media marketing strategy and digital marketing
• Collaborate with leadership across the company to understand target audiences, market trends, and competitor landscape, and incorporate findings into marketing plans
• Create engaging content for digital and traditional marketing channels including websites, social media platforms, emails, text messaging, in-store signage, banners, and flyers, to engage and attract customers
• Conduct market research and analyze consumer behaviors, market trends, and competitor activities to identify opportunities for the growth of our brands
• Monitor and analyze the effectiveness of marketing campaigns, track performance indicators, and adjust marketing strategy as needed

Requirements:

• Bachelor’s degree in marketing, communications, or a related field
• Proven work experience as a Marketing Director, Marketing Manager, or in a similar role; experience of at least 2 years is preferred
• Experience managing a marketing team
• A demonstrated track record of directing successful marketing campaigns
• Effective time management skills and ability to manage multiple projects and related deadlines
• Strong attention to detail
• Proven ability to manage a marketing budget
• Professional and proactive work ethic
• High competence in project management
• Excellent interpersonal, written, and oral communication skills
• Experience with digital marketing including social media marketing and digital content creation
• Proficiency in marketing software and tools, such as CRM or ERM systems, email marketing platforms, and marketing analytics tools
• Experience with Adobe InDesign, Photoshop, and Illustrator is a benefit
• Prior experience in aesthetics marketing, healthcare marketing, or related fields is a benefit
• The desire and drive to become an expert in medical aesthetics and vein disease

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Sioux Falls, SD 57106 (Preferred)

Ability to Relocate:

• Sioux Falls, SD 57106: Relocate before starting work (Preferred)

Work Location: In person

Salary : $75,000