What are the responsibilities and job description for the Marketing Communications Manager position at Blackhawk Aerospace?
At The Blackhawk Group we are looking for an exceptional Marketing Communications Manager who is ready to take their career to new heights!
The Marketing Communications Manager develops and manages marketing communications strategies to enhance brand visibility and support business goals. This role oversees content creation, social media, advertising, and promotional materials while fostering relationships with industry media. By monitoring engagement metrics and identifying opportunities, the Marketing Communications Manager ensures effective communication and a strong market presence.
Essential Job Functions
- Coordinate, create, format, and maintain external communication pieces including, but not limited to, press releases, website content, blogs, e-Blasts, newsletters, direct mailers, etc.
- Monitor engagement and make strategic recommendations for improvement.
- Develop, implement, and evaluate social media campaigns. Based on metrics, make strategic recommendations for improvement.
- Manage advertising insertion order (IO) contracts, scheduling, and deadlines with relevant industry publications.
- Collect and submit pre-designed advertisements in accordance with each relevant publication's specifications and deadlines.
- Upload finalized ads to the Advertising Matrix for departmental visibility.
- Monitor, evaluate, and report on advertising and media engagement metrics. Based on metrics, make strategic recommendations for improvement.
- Develop, facilitate, and nourish relationships with key industry media personnel.
- Schedule dedicated meetings/interviews with media personnel at trade shows and events.
- Identify, coordinate, and manage opportunities for earned media efforts including, but not limited to, feature articles, demonstration flights, interviews, etc.
- Manage marketing initiatives for the assigned business unit, collaborating with the larger marketing team for execution.
- Monitor, evaluate, and maintain contacts and marketing lists within company CRM system.
- Identify, monitor, and order promotional items and printed materials for the assigned business unit.
- Other duties as assigned.
Travel Required: 15-30%
Educational Requirements: Bachelors in Advertising, Marketing, Public Relations, Communications, or similar field, preferred
Relevant Skills/Experience: Cross-functional Teamwork, Project Management, Copywriting - grammar, spelling, punctuation, tone, and clarity, Attention to Detail, Highly Organized, Personable/Outgoing, Creativity, Problem Solving, Communication, Dedication to Excellence
Salary : $83,000 - $110,000