What are the responsibilities and job description for the Senior Marketing Manager position at Blackstone Shooting Sports?
Blackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way!). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the highest standards of safety and service.
Position Overview:
We are seeking a dynamic and experienced Senior Marketing Manager to lead Blackstone's marketing efforts, driving strategic revenue growth and brand excellence. The ideal candidate will play a pivotal role in driving our brand presence, customer engagement, and revenue growth across both our e-commerce platform and physical locations.
- Create strategic marketing plans and spearhead implementation through data analysis
- Establish processes, set goals, and identify actions to obtain results.
- Organize and motivate the in-house marketing team and our external marketing firm.
- Contribute to the professional development and growth of the marketing team, support marketing initiatives and align with strategic objectives
- Have a passion for guests and a drive for measurable results
Primary Responsibilities:
- Collaborate on strategic revenue growth through e-commerce and omni-channel marketing
- Ensure effective use and optimization of our CRM to enhance customer engagement and retention.
- Oversee and consistently improve our website and e-commerce platform
- Strategize ways to manage and optimize digital marketing initiatives in a heavily censored and regulated industry
- Execute and manage the marketing plan and content calendar
- Develop a deep understanding of Blackstone's products and services and collaborate with the sales team to align marketing efforts with sales objectives.
- Provide leadership and direction to the marketing team, ensuring accountability for performance and results
- Live out our Core Values
The ideal candidate will:
- Have 4-6 years of marketing experience, specifically driving results through lead generation and integrated marketing campaigns,
- Have at least 2 years of leadership experience,
- Be self-motivated and able to work without direction,
- Make solid decisions based on data and analysis,
- Demonstrate high attention to detail.
- Opportunity to join a successful young company with significant plans for geographic growth
- Competitive salary participation in profits-based incentive plan
- Matching 401K
- Health Insurance
- Exceptional employee discounts
- Free range membership
- Professional growth and development opportunities
