Product Manager/Business Analyst - Marketing Platforms

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence.

Job Description

This is a CONTRACT TO HIRE opportunity and requires 2-3 days of onsite work in Denver!

We are seeking an experienced Product Manager/Business Analyst to support the implementation of our marketing platforms and define key audience segments. The ideal candidate will have a strong understanding of digital marketing tools, data analytics, and experience in aligning technology with business needs. This role will collaborate closely with cross-functional teams, including marketing, IT, and data analytics, to ensure the successful execution of marketing initiatives.

Key Responsibilities

• Lead the requirements gathering and analysis for marketing platform implementations, ensuring alignment with business objectives.
• Collaborate with stakeholders to define audience segments, develop customer profiles, and ensure that the marketing platform supports these needs.
• Analyze marketing data and metrics to provide insights into audience behavior and campaign performance.
• Assist in the design, testing, and deployment of marketing automation tools and platforms.
• Develop and document business processes, user stories, and system specifications for marketing initiatives.
• Work with IT teams to integrate marketing platforms with other business systems (e.g., CRM, ERP).
• Provide ongoing support and troubleshooting for marketing platform users.
• Continuously monitor and evaluate the performance of implemented platforms, identifying areas for improvement.
• Contribute to the development of training materials and user guides for marketing teams.
  
  

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
• 3 years of experience as a Business Analyst with a focus on marketing platform implementations.
• Proven experience in audience segmentation, customer profiling, and targeting within marketing campaigns.
• Strong understanding of marketing technologies such as CRM, marketing automation tools (e.g., HubSpot, Marketo, Salesforce), and analytics platforms.
• Solid analytical skills with the ability to interpret complex data and provide actionable insights.
• Strong communication skills, with the ability to work effectively with both technical and non-technical stakeholders.
• Experience with Agile methodology and familiarity with tools like JIRA, Confluence, or similar project management software.
• Ability to prioritize and manage multiple tasks in a fast-paced environment.
• Detail-oriented with a proactive, solutions-oriented mindset.
  
  

Preferred Skills

• Experience with data modeling and database management.
• Familiarity with A/B testing, personalization, and customer journey mapping.
• Knowledge of marketing strategy and digital advertising trends.