What are the responsibilities and job description for the Founding Marketing Manager position at Blings?

About Blings :

Blings is revolutionizing how businesses connect with their audiences through dynamic, hyper-personalized video experiences powered by our patented MP5 technology. Our innovative platform integrates seamlessly into marketing ecosystems, enabling scalable and privacy-first communications that drive measurable results. We're rapidly expanding, with our New York office set to open in early 2025, and are looking for a scrappy, results-driven Founding Marketing Manager to help fuel our growth.

The Role :

We're seeking a Founding Marketing Manager with 7-8 years of experience to play a critical role in growing our presence in the B2B software market. You'll be a hands-on-keyboard operator, directly managing performance marketing channels, email marketing operations, and website CRO (conversion rate optimization). Your efforts will drive high-quality leads and demand generation for our cutting-edge marketing software.

What You'll Do :

Manage and optimize paid search campaigns, including Google Ads and Google Max, to maximize ROI and drive lead acquisition.
Run and refine Paid Social campaigns on LinkedIn and Meta to capture and engage our target audience.
Oversee the execution of email marketing campaigns, ensuring efficient workflows, accurate list segmentation, and performance tracking (design and copywriting support provided).
Leverage Google Analytics 4 (GA4) to monitor, analyze, and optimize performance marketing efforts across all channels.
Collaborate on website CRO initiatives to maximize lead conversion rates.
Apply your expertise to optimize demand generation channels in a B2B marketing software environment, particularly within early-stage startups.
Operate with a scrappy, entrepreneurial mindset, taking initiative to identify and execute impactful strategies across marketing disciplines.

What You Bring :

Experience : 7-8 years of demand generation or performance marketing experience, preferably in early-stage B2B SaaS startups.

Proficiency in Google Ads (including Google Max) and Paid Social platforms like LinkedIn and Meta.

Hands-on experience in email marketing operations and familiarity with HubSpot.

Strong understanding of GA4, with a focus on data-driven optimization and performance reporting.

Self-Starter Mentality : Ability to work independently and thrive in a fast-paced, startup environment.

Location : Based in New York City, with the ability to work in-person at our new office launching in 2025.

Why Join Blings?

Be part of a growing, innovative team reshaping B2B marketing communications.

Work in a collaborative environment that values creativity, initiative, and measurable impact.

Help establish our presence in New York City and shape the future of Blings' marketing success.

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