What are the responsibilities and job description for the Digital Media Specialist position at Bloomberg BNA?
You will help Bloomberg Industry Group reach and connect with our audiences by developing and managing breakthrough, memorable campaigns. You will translate marketing briefs into strategic initiatives that achieve KPIs and elevate our brand. You will use data to inform decisions and experience to make recommendations. You will be collaborative, innovative and very detailed.
What you will do:
- Collaborate across teams to design, implement and manage digital campaigns across multiple business units
- Work with business units to translate goals and requirements into digital-first experiences
- Be able to understand our multiple audiences and the best channels on which to reach them
- Launch and optimize campaigns to achieve the best results possible
- Work closely with external agencies to bring marketing briefs to life and develop new recommendations
- Pitch ideas, explore opportunities and own results
- Confidently own and manage a range of ad platforms such as Google, LinkedIn, and Facebook
- Identify new opportunities for us to reach our audiences and actively bring new ideas to digital media campaigns
- Contribute to the growth of Bloomberg Industry Group by reaching our target audiences with distinctive, benefit-driven messaging
You need to have:
- 3 years of digital media experience
- Demonstrated experience of working on multiple digital campaigns
- Ability to multitask and prioritize
- Bachelor’s degree or equivalent
- Detail oriented mindset and habit of double and triple checking work
- Strong communication skills
- Can-do attitude and team-first approach
Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.
