SEO Manager

SEO Managers are responsible for planning, implementing, and managing a company’s overall SEO strategy. SEO

Managers usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning,

link building, and keyword strategy. As the company’s online presence is extremely important for the success of

the business, the SEO Manager will play a huge role in driving the business’ growth and success.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to the following:

• Develop optimization strategies that increase the company's search engine results rankings

• Apply keyword research to determine popularity, competitiveness, and relevance, to create the best

possible list of keywords strategies to use throughout the company's website and marketing materials Set

measurable goals that demonstrate improvement in marketing efforts

• Monitor daily performance metrics to understand SEO strategy performance

• Efficiently communicate with other marketing professionals to align goals

• Execute tests, collect, and analyze data, and identify trends and insights to achieve maximum ROI in

search engine optimization campaigns

• In-depth experience with website analytics tools (e.g., Google Analytics, Semrush, Ahrefs, heat mapping

tools) bachelor's degree in marketing, business, or a related field

• 4-6 years of experience in successfully developing and executing national and local SEO campaigns

• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices

• Experience working with content management systems, Google Analytics, and other SEO tools

• Experience managing a team (agency or in-house)

• Experience optimizing on-and-off page SEO

• Working knowledge of HTML, CSS, Schema Markup, and Metadata

• Knowledge of keyword research and data mining tools

• Ability to complete competitive analysis of other companies within the industry, develop actionable insights

and recommendations

• Strong analytical mindset and critical thinking skills

• Passion for metrics, and ability to translate complex concepts into requirements with clear business outcomes

• Ability to quickly analyze performance trends/changes and identify root cause of fluctuations, together with a

solution if needed

• Systematic problem-solving approach, coupled with effective communication skills

• Ability to be proactive and navigate ambiguity to support initiatives

• Experience editing and managing content creation for SEO in the home services category

• Knowledge of ranking factors and search engine algorithms

• Up to date with the latest trends and best practices in SEO and SEM

• On site SEO, local SEO, and technical SEO

• Collaborate with others within the marketing department to manage SEO strategy • Coordinate the

writing and optimization to provide compelling and high-quality website content, including blog posts and

page descriptions (optimization of H1 tags, H2 tags, alt tags – Google indexing)

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• At least four years of experience in successfully developing and executing SEO campaigns •

Understanding of search engine algorithms and ranking methods

• SEO Manager will provide thought leadership, strategic direction, and tactical

implementation to increase our websites’ visibility, rankings, drive lead and revenue

growth

• The ideal candidate will be highly collaborative, willing to listen and dive deep, be

data-driven, and motivated to drive continuous optimization

• Develop comprehensive SEO strategies that increase the company's search engine

results across the organizations portfolio of brands

• Continuously monitor and analyze website traffic, rankings and other KPIs to identify

areas for improvement across a portfolio of brands

• Manage the relationships and the day-to-day activities of our national and local SEO

agencies and their SEO programs

• Manage SEO budgets and forecasts across multiple brands

• Manage SEO priorities of external stakeholders (i.eSEO agencies), and internal

teams by maintaining a roadmap and priority list, including but not limited to releases

of features and functionality related to SEO objectives

• Continuously optimize our website to rank highly in SERPs for strategic keyword

topics

• Lead content ideation and related project management

• Perform keyword research to generate recommendations to fill content gaps and

drive on-page copy improvements

• Measure the success of SEO content and its impact on demand generation

• Perform technical SEO audits & site maintenance

• Support ongoing link-building campaigns

• Collaborate with brand marketing and IT teams on website launch, redesign, and

conversion rate optimization projects

• Collaborate with cross-functional teams, including product, brand, and content

teams to ensure that all digital assets are optimized for search engines

• Monitor and administer web analytics dashboards, reports, and key reporting tools

to closely monitor SEO performance (of our own and competitor brands),

continuously identify areas of opportunity, and develop recommendations to improve

results

• Share reporting and insights and recommendations with key marketing and sales

stakeholders

• Stay up-to-date with the latest SEO trends, technologies, and industry changes,

ensuring the company’s strategies remain current and effective

• Communicate effectively with a broad spectrum of colleagues, from UI designers,

and software engineers to paid media and brand marketing team members and

senior management

• Perform these and other SEO responsibilities and tasks as necessary to

continuously improve SEO results across the organizations portfolio of brands

• Experience with other aspects of marketing, such as customer growth and promotion, is a plus •

Bachelor’s degree in marketing or closely related degree from a regionally accredited institution.

• Master’s degree in marketing or closely related degree from a regionally accredited institution a plus

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• Are you willing to come on-site 5x a week in Costa Mesa?

Experience:

• SEO: 3 years (Required)
• Google Analytics: 3 years (Preferred)

Ability to Relocate:

• Costa Mesa, CA 92626: Relocate before starting work (Required)

Work Location: In person

Salary : $80,000 - $120,000