Marketing Manager

Job Type

Full-time

Description

Bloomsbury Academic seeks a Marketing Manager to join its growing marketing and publicity department. The ideal candidate will have experience in audience-focused marketing with experience in digital marketing.

The candidate will work closely with the Assistant Director of Marketing, utilizing best practices to create, communicate, and implement marketing campaigns to audiences across various academic and professional segments. They will independently run marketing campaigns for titles to the academic and professional audiences to build the Bloomsbury Academic brand and reputation.

Responsibilities

• Lead the planning, creation, and execution of marketing plans for titles for the academic and professional market in the US
• Work in close association with marketing, sales, and editorial colleagues to drive growth and brand awareness for these authors, titles, and co-publishers
• Communicate promotional updates and analyses leading up to, during, and after publication to co-publishing partners, editorial colleagues, and other stakeholders
• Collaborate with the digital marketing team to drive direct-to-consumer and partnership campaigns via the website, email, social media, and other digital channels
• Partner with the marketing team responsible for promoting titles to academics and professionals
• Create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive co-publisher partnership satisfaction
• Understand the competitive landscape and provide insights to support sales and product development
• Travel to conferences to represent the Bloomsbury Academic brand throughout the year (anticipated travel 3-5x year)

Requirements

Location

All candidates must reside within travel distance of the Maryland or New York offices on a hybrid-remote schedule.

Compensation

The anticipated gross base range is below for this role. Actual compensation will vary depending on factors such as a candidate's qualifications, skills, experience and location.

Equal Opportunity Employment

Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.

We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all of our employees. For more information about Bloomsbury's diversity, equity, and inclusion initiatives, please see our Diversity and Inclusion Action Plan.

Benefits

Salary Description

55,000 - $60,000 / yr

Salary : $55,000 - $60,000