What are the responsibilities and job description for the Digital Ad Manager Job at Blue Plate Media Services in Summit position at Blue Plate Media Services?
JOB DESCRIPTION
Digital Ad Manager
Location - NJ (Only considering candidates in proximity)
Job Description
Blue Plate Media Services (BPMS) is seeking a Digital Ad Manager to join our dynamic team of media agency professionals. You will be responsible for campaign setup, IOs, asset trafficking, campaign management, reporting, digital media planning / buying, and optimization for our clients. This is a full-time role, based in Summit, NJ, with flexibility for some remote work. You will collaborate with cross-functional teams to develop digital media strategies that maximize our clients' reach and impact. Your role will also involve managing budgets, analyzing campaign performance, and providing strategic recommendations based on insights gathered from data. Client facing.
The Role
- 5 years of experience in digital media planning and buying; Hands-on media agency experience required
- Proficient in setting up and managing paid digital media campaigns across video, mobile, display, social (Meta, Google, TikTok), gaming, retail media (PPC), and programmatic platforms
- Managing campaign assets, trafficking, and tagging to ensure campaigns are set
- Managing the integrated media campaign process, managing timelines, and presentation building and delivery
- Proficiency in media buying / planning and digital analytics tools, such as Google Ads, Facebook Ads Manager, and Google Analytics. Datorama is your friend.
- Experience managing and optimizing digital media campaigns to meet performance goals and KPIs
- Monitor ad verification and ad server data to provide critical thinking, analysis, and conclusions
- Responsible for digital analytics and insights; Develop and deliver client-facing campaign performance reports
- Excellent analytical and problem-solving skills
- Strong attention to detail and ability to manage multiple projects and deadlines
- Ability to work effectively in a collaborative team environment
- Excellent communication and presentation skills
- Bachelor's degree in marketing, advertising, or a related field
- Experience marketing consumer products in the Kid, Mom, and Family space a plus
You Are
Benefits
ABOUT BLUE PLATE MEDIA SERVICES
BPMS is a media strategy, planning, and cross-platform buying agency, specializing in play and the joy of living, searching for a seasoned, agency-experienced Digital Media Manager. Deeply rooted in research, and celebrating 25 years of best-in-class, BPMS is targeted, efficient, and focused on delivering a high Return on Ad Spend (ROAS). With a focus on Kids, Moms, and Families, across an exciting portfolio of brands and categories, we develop tailored plans that drive brand awareness, engage audiences, and maximize the impact of client investments. If you thrive in a collaborative, entrepreneurial environment, where your voice is heard, and you are appreciated, this job is for you. Please send your resume and a cover note explaining why you're the one.
HQ is located in downtown Summit, New Jersey.
This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.
Due to the high volume of applications, only eligible or matching candidates will be contacted by us.
Blue Plate Media Services (BPMS) is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.
