What are the responsibilities and job description for the Sales/Marketing Director position at Blue Ridge Senior Living of Richmond?
PRIMARY DUTYManage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.ESSENTIAL JOB FUNCTIONS
include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Develops and manages the resident census growth plans
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Researches and analyzes local competition on an ongoing basisResearches, analyzes, and monitors the financial and demographic factors that may alter the service needs
Works with local community agencies to generate a positive facility image and encourage referral activitiesDevelops strategies to maximize potential referral sources, including, but not limited to, hospitals, physicians, insurers, and other health care agenciesMakes sales calls to medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups, and other community contactsPlans and implements facility promotional and advertising events and activitiesAssists in the development of facility materials, including brochures, press releases, and advertisementsActs as a representative of the facility at networking and promotional events and / or activities
Forecasts, implements, and monitors sales and marketing plans and budget under the direct supervision of the AdministratorMaintains a working knowledge of federal and state regulations, private insurer reimbursements, and Medicare / Medicaid reimbursementsMonitors and evaluates customer satisfactionConducts facility tours as necessaryParticipates in Admissions activities, as necessaryConducts admission screening of potential residents, determining level of care, services required, equipment needs, and insurance coverageMaintains updated bed availability and facility services informationProcesses and ensures appropriate admission papers and signatures are obtained from residents or responsible parties prior to admissionWorks closely with nursing staff, residents, and family members to coordinate new resident admissions
Reports any issues or problems that may arise to the AdministratorComplies with state, federal, and all other applicable health care and safety standardsAssists families and other visitors as neededAttends / completes required in-services and other required meetingsPerforms weekend manager duties as requiredPerforms other duties as directedEDUCATION and EXPERIENCE
an equivalent combination of education, training, and experience will be considered.Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and / or an equivalent combination of education and experienceExperience working in a long-term care setting is preferredMust maintain a valid driver’s license in the applicable stateSUPERVISORY REQUIREMENTS
of this position are generally as follows : Oversees the activities of the Activities Department; directly supervises Activity Aides as necessaryCarries out supervisory responsibilities, including, but not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; and terminating employeesKNOWLEDGE, SKILLS, and ABILITIES
which may be representative but not all inclusive of those commonly associated with this position.Language Ability - Ability to read and interpret documents. Ability to write complex reports and correspondenceWritten Communication - Writes clearly and informatively; able to read and interpret written informationVerbal Communication - Talks to others to convey information effectivelyEnglish Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
Math Ability - Knowledge of arithmetic and algebra, and their applicationsReasoning Ability - Ability to apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with problems involving complex variablesSales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systemsCustomer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfactionAdministration and Management - Knowledge of business and management principles involved in resource allocation, leadership techniques, and coordination of people and resourcesActive Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate timesProblem Solving - Identifies and resolves problems in a timely mannerInterpersonal - Focuses on solving conflict, not blaming; maintains confidentialityCritical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problemsPersuasion - Persuading others to change their minds or behaviorDelegation - Sets expectations and monitors delegated activitiesQuality Management - Demonstrates accuracy and thoroughnessOrganizational Support - Follows policies and procedures; completes tasks correctly and on timeAdaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected eventsPlanning / Organizing - Prioritizes and plans work activities; advises for additional resourcesAttendance / Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on timeDependability - Commits to long hours of work when necessary to reach goals; completes tasks on time or notifies the appropriate person with an alternate planProfessionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actionsCOMPUTER SKILLS / EQUIPMENT USED TO PERFORM THE JOB
which may be representative but not all inclusive of those commonly associated with this position.Desktop / Notebook computersMS Office (Word, Excel, PowerPoint, etc.)WORK ENVIRONMENT
environmental or atmospheric conditions commonly associated with the performance of the functions of this job.The employee may be exposed to bodily fluids and odors, dust, or fumesThe noise level in the work environment is usually moderatePHYSICAL ABILITIES
commonly associated with the performance of the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is frequently required to talk or hear, stand, walk, sit, stoop, kneel, or crouch, use hands to grasp, manipulate or feel objects and reach with hands and arms. The employee is occasionally required to taste or smellThe employee must regularly lift and / or move up to 15 poundsSpecific vision abilities required by this job include close vision, distance vision, color discrimination, peripheral vision, depth perception, and the ability to adjust focus
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