Digital Marketing Intern

Position Summary

This summer internship is part time for 12 weeks.

The Digital Marketing Intern will support field-level marketing initiatives, with a primary focus on digital marketing and search engine optimization (SEO). This role is ideal for a candidate with a foundational understanding of digital marketing and online search who is eager to develop hands-on experience in these areas. This internship offers a unique opportunity to gain practical skills in SEO, digital advertising, and online brand management.  

During the internship, the Digital Marketing Intern will work alongside the broader Marketing team, gaining exposure to a wide variety of marketing tactics and participating in cross-departmental meetings and projects.  

Essential Duties and Responsibilities:

• Assist keyword research and competitive analysis to improve search rankings 
• Ensure data accuracy across online directories and business listings (e.g. Google My Business) 
• Support SEO audits for practice websites, identifying improvement areas 
• Monitor and report on PPC and SEO performance metrics 
• Update content for websites, following SEO best practices 
• Research emerging trends in digital marketing and SEO to inform strategy 
• Create internal documentation by editing and updating digital marketing SOPs (e.g., SEO checklists, campaign setup, and tracking processes) 
• Explore how AI tools can support marketing efforts with , content creation, keyword research, etc. 
• Provide digital marketing support for corporate and field marketing projects (marketing material development, and copywriting, administrative support, social media, and email campaign assistance, etc.)  
• Collect, organize, and analyze marketing research/data  
• Attend Marketing and cross-departmental meetings 
• Assist with company events, as needed 

Education Requirements

• Currently enrolled in a two or four-year college program, working towards a degree in Marketing, Communications, Business, or a related field 
• Successful completion of introductory courses in digital marketing, communications, business, or equivalent 

Basic Qualifications

• Working knowledge of basic marketing concepts and tools 
• Basic understanding of SEO principles (keyword research, on-page SEO, local SEO best practices) 
• Familiarity with Google Analytics, Google Search Console, and SEO tools (e.g. SEMrush,Moz) is a plus 
• Experience with content creation and optimization for websites, blogs, or social media 
• Knowledge of basic paid advertising concepts (Google Ads, Meta Ads) is a plus 
• Comfortable working with Microsoft Excel or Google Sheets for data analysis and reporting 
• Familiar with social media platforms (LinkedIn, Facebook, Instagram) and their role in digital marketing 
• Strong writing skills, with understanding of SEO-friendly content and digital copywriting 
• Highly professional, with strong work ethic and self-direction 
• Excellent interpersonal and communication skills 
• Detail-oriented and highly organized, with ability to manage multiple projects in deadline-driven environment 

Physical Requirements

• Remain in a seated position at least 75% of the time 
• Ability to navigate around the office to access file cabinets, supplies, office machinery, etc. 
• Ability to communicate with others via in-person verbal communication, as well as frequent emails and phone calls. Must be able to exchange clear, accurate information in these situations. 
• Ability to utilize a computer, keyboard and mouse when working 
• Ability to lift and carry up to 30lbs 

Who We Are

Blue River PetCare is a multi-state owner and operator of high-quality veterinary hospitals, with our corporate office located in downtown Chicago. We provide an exit strategy for owners of veterinary hospitals who are looking to reduce the headaches of business and diversify their asset base while continuing to practice or who are seeking to transition their practice as they consider retirement. We believe strongly in the local franchise and work with our hospitals to strengthen their existing hospital brands and carry on the legacies which have been established.

Diversity is embraced at Blue River PetCare and the uniqueness of all individuals is supported. All qualified applicants will be considered for all positions regardless of race, color, national origin, age, sex, sexual orientation, gender identity, disability, veteran status or ancestry.

Compensation and Benefits

Salary Range: $22-24 per hour

Blue River PetCare team members are eligible to participate in the discretionary annual bonus program.

Blue River PetCare offers the following benefits:

• Health, Dental, and Vision Insurance
• Flexible & Health Spending Accounts
• Disability, Life Insurance, and Critical Illness Coverage
• Retirement plans with company match
• Paid Time Off (PTO), Holidays, and Bereavement
• Employee Assistance Program (EAP)
• Paid Volunteer Time-off
• Pet Perks with industry vendor partners, including deals on insurance, preventatives, food, and supplies
• Chicago CTA Transit Program Benefits
• Discounted gym memberships for local Chicago team members
• Childcare discounts with KinderCare
• Exclusive travel, entertainment, and retail discounts
• Hybrid and remote opportunities

Job Tags

Salary : $22 - $24