Marketing Communications Specialist, Principal

Job Description

Your Role

The Consumer Growth Marketing team is accountable for developing acquisition and retention marketing strategies in support of our business partner's growth goals. The Marketing Communication Specialist, Principal will report to the Senior Director, Consumer Growth Marketing. This is a unique and impactful role, combining chief of staff responsibilities and leadership of key marketing initiatives. This role will act as a key advisor and strategic partner to the Consumer Growth Marketing leadership team while also driving significant marketing projects from conception to completion. The ideal candidate will be a master of execution, adept at navigating complex organizational structure and passionate about contributing to the growth and success of the organization through collaboration. This role will also manage the Consumer Growth Marketing Budget, accounting across the acquisition teams and their respective funding needs.

Responsibilities

Your Work

In this role, you will :

• Serve as a trusted advisor and strategic thought partner to the Senior Director, providing insights and recommendations on critical business issues
• Oversee special projects and initiatives as assigned by the Senior Director, often involving cross-functional collaboration and requiring strong project management skills
• Represent Sr. Director in meetings as needed, included presenting to other Directors and Sales leadership
• Build and manage cross-functional project teams, effectively collaborating with individuals at all levels of the organization, including senior leadership
• Develop and monitor project scope, objectives, timelines and budgets ensuring deliverables are on-time and on budget
• Manage the Consumer Growth Marketing budget, accountability for acquisition team budgets and respective funding needs
• Identify opportunities for cost savings and efficiency within the budget, surfacing significant spending fluctuations to leadership
• Develop agendas and compelling presentations for monthly internal department meetings, as well as contribute content and key insights to leadership meetings
• Create communication materials through PowerPoint to visually depict the story and influence decisions
• Track performance and report out on progress against key performance indicators to the Senior Director and the leadership team

Qualifications

Your Knowledge and Experience

About the Team

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values :

Our Workplace Model :

At Blue Shield of California, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working :

Member-facing and approved out-of-state roles remain remote.

Physical Requirements :

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office / deskwork - Activity level : Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity :

External hires must pass a background check / drug screen. Qualified applicants with arrest records and / or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.