Demo

Marketing Communications Specialist, Principal

Blue Shield Of California
Sanger, CA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/24/2025

Your RoleThe Consumer Growth Marketing team is accountable for developing acquisition and retention marketing strategies in support of our business partner’s growth goals. The Marketing Communication Specialist, Principal will report to the Senior Director, Consumer Growth Marketing. This is a unique and impactful role, combining chief of staff responsibilities and leadership of key marketing initiatives. This role will act as a key advisor and strategic partner to the Consumer Growth Marketing leadership team while also driving significant marketing projects from conception to completion. The ideal candidate will be a master of execution, adept at navigating complex organizational structure and passionate about contributing to the growth and success of the organization through collaboration. This role will also manage the Consumer Growth Marketing Budget, accounting across the acquisition teams and their respective funding needs.Your WorkIn this role, you will : Serve as a trusted advisor and strategic thought partner to the Senior Director, providing insights and recommendations on critical business issuesOversee special projects and initiatives as assigned by the Senior Director, often involving cross-functional collaboration and requiring strong project management skillsRepresent Sr. Director in meetings as needed, included presenting to other Directors and Sales leadershipBuild and manage cross-functional project teams, effectively collaborating with individuals at all levels of the organization, including senior leadershipDevelop and monitor project scope, objectives, timelines and budgets ensuring deliverables are on-time and on budgetManage the Consumer Growth Marketing budget, accountability for acquisition team budgets and respective funding needsIdentify opportunities for cost savings and efficiency within the budget, surfacing significant spending fluctuations to leadershipDevelop agendas and compelling presentations for monthly internal department meetings, as well as contribute content and key insights to leadership meetingsCreate communication materials through PowerPoint to visually depict the story and influence decisionsTrack performance and report out on progress against key performance indicators to the Senior Director and the leadership teamYour Knowledge and ExperienceRequires a bachelor's degree or equivalent experience, master’s degree highly desirableRequires at least 10 years of prior relevant experience, including experience building and executing on integrated marketing strategies and plansRequires strong experience and understanding of health insurance marketing and various lines of businessesRequires experience with creating impactful presentations for executive and sales leadership through effective storytelling and strong communication skillsExcellent cross-functional teamwork across Brand and Marketing, project management, and organizational leadership skills with attention to detail to capture marketing plan details, goals, and resultsAbility to strongly influence senior management, stakeholders, and decision makersAbility to multitask with multiple deadlines and / or milestone requirementsExcellent communication, interpersonal and presentation skills

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