VP of Sales

VP of Sales

A fast-scaling, private equity-backed manufacturer of industrial components is entering its next stage of aggressive growth—and they’re looking for a seasoned VP of Sales to architect and drive their go-to-market strategy. With recent investment and a sharpened focus on operational scale, this organization is poised to disrupt a fragmented industry. This role offers the opportunity to build and refine a high-performing sales organization across multiple channels, sectors, and regions—all while being deeply embedded in the strategic heartbeat of the business.

This is not a typical VP of Sales role. This is for the leader who thrives in entrepreneurial environments, can execute at the ground level, and lead a scalable and disciplined commercial engine. It requires someone who can translate vision into measurable growth, while elevating both people and processes.

This Role Offers:

• Lead a high-impact function at the forefront of this organization’s growth journey.
• Equity upside tied directly to performance and business success.
• Be a foundational leader helping to scale a PE-backed business with major momentum.
• Join a values-driven leadership team focused on collaboration, transparency, and execution.

Focus:

• Design and implement a robust national sales strategy that aligns with organizational goals and PE-backed growth targets.
• Develop structure, accountability, and clear KPIs to drive consistent execution across territories and channels.
• Bring a proactive, data-driven approach to territory planning, forecasting, and sales performance analytics.
• Lead a team including Regional Sales Managers, Channel Managers, and Inside Sales professionals across the U.S.
• Establish a culture of coaching, performance accountability, and continuous improvement.
• Scale the team as needed to match market demands—ensuring onboarding, training, and integration are seamless.
• Optimize existing distribution and direct sales channels, while identifying new growth opportunities across industrial, retail, and e-commerce markets.
• Support go-to-market execution for new product launches and cross-selling across an expanding portfolio.
• Collaborate closely with Product, Customer Service, and Operations to drive seamless customer experiences from quote to fulfillment.
• Act as a key member of the executive team, reporting directly to the CEO and working closely with PE partners and board-level stakeholders.
• Partner with internal stakeholders to improve commercial operations, sales processes, and organizational readiness.
• Contribute to annual business planning, budgeting, and forecasting efforts.

Skill Set:

• 10 years of experience in B2B sales leadership, with significant exposure to industrial, manufacturing, or technical distribution channels.
• Proven success scaling national sales teams and implementing sales infrastructure in a high-growth environment.
• Strong analytical acumen and experience leveraging CRM (Salesforce preferred) and sales enablement tools.
• Background in complex selling environments with long sales cycles and multiple stakeholder touchpoints.
• Prior exposure to private equity environments or growth-stage businesses highly preferred.
• Technical aptitude with experience in engineered products or motion control solutions a plus.
• Willingness to travel up to 50%; preference given to candidates located near a major airport in the Midwest.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM