Digital Marketing Specialist

Company Overview:

BlueByrd Strategic Sales & Marketing, LLC, is a dynamic and rapidly growing marketing consulting firm based in Houston. We specialize in providing comprehensive and innovative marketing and communications strategies to large and medium-sized companies across various industries, including but not limited to energy, life sciences, industrial, and technology. Our dedication to excellence and unparalleled client service has positioned us as a leader in the industry.

We are looking for a Digital Marketing & Paid Media Specialist to join our dynamic marketing agency and play a critical role in executing high-performing demand generation campaigns. The ideal candidate will have 3-5 years of experience in digital marketing, with a strong proficiency in paid media, LinkedIn advertising, retargeting, and landing page optimization across multiple platforms.

Responsibilities:

Paid Media Strategy & Execution:

• Develop and manage paid media campaigns across LinkedIn Ads, Google Ads, Meta (Facebook & Instagram), X (Twitter), YouTube, and programmatic display networks.
• Execute retargeting and remarketing strategies across multiple channels to nurture leads and increase conversions.
• Optimize campaign structure, audience segmentation, and bid strategies for maximum ROI.



Multi-Platform Advertising & Retargeting:

• Implement and manage advertising strategies across LinkedIn, Google Display Network, Meta, Twitter, YouTube, and emerging paid media platforms to enhance brand visibility and lead generation.
• Monitor and adjust retargeting campaigns to engage high-intent users across platforms.
• Analyze audience data to refine segmentation, personalization, and ad placements.

Landing Page Optimization & Conversion Tracking:

• Work with the content and development teams to optimize landing pages for paid media campaigns, focusing on conversion rate optimization (CRO).
• Implement and manage tracking pixels, UTM parameters, and Google Tag Manager to ensure accurate attribution.
• Conduct A/B testing on ad creatives, CTAs, and landing pages to improve performance.

Performance Analytics & Campaign Optimization:

• Track and analyze key performance metrics using Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, and third-party tracking tools.
• Provide data-driven recommendations for improving campaign performance and lead quality.
• Report on campaign effectiveness, budget pacing, and ROI to internal teams and clients.

Collaboration & Industry Best Practices:

• Work closely with content, design, and sales teams to align paid media campaigns with broader marketing strategies.
• Stay updated on algorithm changes, platform updates, and digital marketing trends to ensure campaigns remain effective.
• Train and support team members on best practices for paid media and audience targeting.

SEO Strategy & Implementation:

• Develop and execute SEO strategies to improve organic visibility and search rankings.
• Conduct keyword research, on-page SEO optimization, and technical SEO audits.
• Collaborate with content and web teams to ensure SEO best practices are implemented across all digital assets.
• Monitor and report on SEO performance using Google Search Console, SEMrush, Ahrefs, or similar tools.
• Stay updated on search engine algorithm changes and emerging SEO trends.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, or a related field (or 3-5 years of experience in lieu of a degree).
• 3-5 years of hands-on experience in paid digital advertising, demand generation, and lead nurturing.
• Expertise in LinkedIn Ads, Google Ads, Meta Ads, and retargeting strategies.
• Strong understanding of audience segmentation, bid strategies, and paid media KPIs.
• Experience with Google Analytics, Google Tag Manager, UTM tracking, and A/B testing.
• Proficient in landing page optimization, conversion tracking, and CRO best practices.
• Strong analytical skills with the ability to interpret complex data and optimize campaigns accordingly.
• Excellent communication and collaboration skills to work across teams and present campaign performance insights.

If you’re passionate about digital advertising, demand generation, and driving measurable results, we’d love to hear from you!