What are the responsibilities and job description for the Sr Brand Content Strategist position at BlueScope Buildings?

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future - we look forward to hearing them!

At BlueScope Buildings North America (BBNA), we're on an exciting journey to redefine Go-to-Market (GTM) strategies, expanding our holistic demand generation capabilities to fuel business growth. As a Sr Brand Content Strategist , you'll play a pivotal role in shaping our content strategy, serving as the conduit across subject matter experts (SMEs), segment marketers, and channel teams to drive cohesive, audience-focused content.

This role is about more than content creation-it's about strategically planning, optimizing, and distributing content that resonates with our customers and influencers. You will lead the charge in defining content strategies informed by SEO insights and industry trends, ensuring that the right message reaches the right audience through the right channels.

If you're a strategic thinker passionate about content, audience engagement, and performance-driven marketing, this is your opportunity to help grow a thriving community around BBNA's brands.

Content Strategy & Planning

Develop and implement comprehensive, customer-centric content strategies designed to guide key customer and influencer groups through their buying journeys across various digital and offline channels
Serve as the central connector among SMEs, segment marketers, brand, and digital teams to ensure cohesive content plans
Define content outlines, structures, and distribution strategies to optimize audience engagement across owned and paid channels
Integrate SEO insights and industry trends to guide content planning and enhance discoverability
Own the editorial calendar, ensuring alignment with marketing campaigns, product launches, and strategic initiatives
Cultivate relationships with internal and external content leaders, thought leaders, and industry influencers to strengthen content strategy and extend brand reach
Build strong partnerships across marketing, sales, and external networks to ensure content strategies support business objectives and audience needs
Facilitate content workshops to align cross-functional teams on priorities and opportunities, ensuring strategic content alignment
Collaborate closely with the Lead Brand Voice to ensure content aligns with brand tone and messaging while focusing on strategic placement and performance, including planning and creating organic social content that resonates with target audiences
Serve as a strategic consultant to key stakeholders, offering best practices in content, channel strategy, and engagement.
Brainstorm and develop innovative ideas, transforming them into powerful experiences for targeted audiences
Gather key business insights to create short- and long-term visions for compelling and branded content

Content Performance & Optimization

Establish KPIs to measure content effectiveness, leveraging data and analytics to inform strategic decisions

Analyze content performance metrics (SEO rankings, engagement rates, lead generation) to optimize future content strategies

Utilize a deep understanding of target audiences to tailor content strategies that increase consideration and engagement

Coordinate and manage third-party vendors overseeing content creation for the brands in support of the content and SEO strategy

Education / Experience

Bachelor's Degree in Journalism, Marketing or a related field

7 years of digital marketing / content strategy experience in B2B environments.

Consistent track record of success creating content for complex end-to-end experiences in alignment with customer needs and business goals

Proven track record of successfully operating independently - managing multiple priorities, following schedules, and meeting deadlines - all while maintaining impeccable outputs

Advanced knowledge of major content distribution channels and their evolving capabilities and mechanics

Strong creative writing experience

Proficiency with web analytics (e.g., Google Analytics), content measurement & reporting tools, relevant certifications a plus

Skills & Abilities

Strategic mindset with the ability to translate business goals into effective content strategies

Deep understanding of the customer buyer's journey : key drivers, what drives awareness, conversion, and how marketing can accelerate pipeline efforts across each step of the funnel

Excellent communication and collaboration skills, capable of influencing stakeholders at all levels

Strong project management skills with attention to detail and the ability to manage multiple priorities

Comfortable managing vendor and agency partner relationships

Strong client service and project management skills; able to communicate with both business and technical individuals effectively

Ability to lead, influence, creatively problem solve, learn on the fly, and work with all levels in the organization, including executive leadership

Strong presentation and communication skills, both written and verbal, with the ability to effectively articulate complex concepts clearly and succinctly

Creative thinker, ability to implement and execute others' ideas and come up with your own

Operates effectively, even when things are not certain, or the way forward is not clear

Customer-first mindset and drive

Meaningfully contribute and help drive a marketing culture that is strategically oriented, creatively differentiated, data-driven and first-class in its knowledge of marketing trends and techniques

Bonus : Comfortable writing long-form content, including industry articles, whitepapers, and thought leadership pieces that align with brand and business objectives

Ability to travel up to 10%

Location : Kansas City, MO (Hybrid)

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

EEO : Employer / M / F / Disabled / Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.

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