What are the responsibilities and job description for the Paid Media Manager - 11816 position at blueStone Solutions Group?
Paid Media Manager & Analyst
Become Our Next Paid Media Manager & Analyst
Are you a seasoned media strategist ready to make a significant impact and feel at home in a dynamic environment? Look no further!
We're on the hunt for a Paid Media Manager & Analyst to join our ranks and lead our digital media landscape to new heights. Collaborate with our digital agency, unravel performance data, and turn insights into action to propel our company's growth.
What You'll Be Doing...
- Paid Media Strategy & Execution: Spearhead and manage paid media strategies, deploying them across channels to maximize efficiency and return on investment (ROI).
- Analytics & Performance Measurement: Track, assess, and analyze campaign performance. Leverage insights to foster more store visits and customer acquisition. Develop dashboards, executive reports, and analytics insights.
- Digital Presence Management: Enhance and maintain our brand’s digital presence, ensuring all updates from website changes to blog posts are optimized.
- Agency Liaison: Act as the principal contact for our digital media agency, orchestrating strategic alignment and execution.
- Acquisition Integration: Contribute to digital and media planning for newly acquired locations, ensuring brand consistency and smooth transitions.
- Media Planning & Optimization: Manage media planning and lead performance analysis, optimizing campaigns for better efficiency and effectiveness.
- Marketing Analytics Expert: Serve as the go-to resource for marketing analytics, designing evergreen and ad-hoc reports to aid data-driven decision-making.
The Right Person Has...
- Over 5 years of experience in paid media strategy, digital marketing, or performance analytics.
- Comprehensive understanding of Google Ads, Facebook/Meta Ads, and programmatic advertising.
- Familiarity with digital analytics tools such as Google Analytics and Looker Studio.
- Proficiency in managing website updates and digital listings with platforms like Yext and CMS.
- A strong ability to work cross-functionally and independently in a fast-paced environment.
- Exceptional analytical skills, translating data into actionable insights.
- Experience collaborating with or managing an external digital agency.
- A self-starter attitude, with strong initiative and enthusiasm to work in an ever-changing work environment.
Interested in making a mark and growing with us? Contact us directly to learn more!
