What are the responsibilities and job description for the Paid Media Manager position at Mitchell Martin?
Title : Paid Media Manager
Location : Southeastern Region, USA
Employment Type : Full-Time / Perm
Description :
We are looking for a strategic and results-focused Digital Advertising Manager to oversee the planning, execution, and optimization of paid digital marketing campaigns across various online platforms.
The role involves driving traffic, improving conversion rates, and maximizing return on investment (ROI) through innovative and data-driven advertising strategies.
This position requires expertise in audience segmentation, programmatic advertising, and performance analytics.
Key Responsibilities :
Strategy Development : Design and implement comprehensive advertising strategies to meet goals such as brand awareness, lead generation, and conversion.
Campaign Oversight : Manage and optimize campaigns across multiple platforms, ensuring optimal performance and ROI.
Collaboration with Agencies : Coordinate with external agencies for seamless execution of advertising initiatives.
Budget Allocation : Effectively allocate and oversee budgets to maximize channel performance.
Target Audience Optimization : Utilize advanced targeting methods to improve ad relevance and effectiveness.
Creative Collaboration : Partner with creative teams for ad development and A / B testing to refine campaign performance.
Performance Analytics : Monitor and report on key metrics, providing actionable insights for continuous improvement.
Cross-Functional Partnership : Work with various teams to align strategies and achieve overarching marketing objectives.
Leadership : Guide and mentor the digital marketing team to foster a collaborative and growth-oriented environment.
Trend Analysis : Stay updated on industry innovations and emerging technologies to maintain a competitive edge.
Required Skills :
Bachelor's degree in Marketing, Business, or a related field.
At least five years of experience in digital marketing, including one year in a leadership role.
Proficiency in managing digital advertising platforms and programmatic campaigns.
Strong analytical skills for interpreting campaign data and optimizing performance.
Experience in customer journey analysis and conversion optimization.
Effective communication and project management abilities.
Familiarity with analytics and project management tools.
Desired Skills :
Certifications in digital advertising platforms (e.g., Google Ads, Meta).
Knowledge of AI applications in digital marketing.
Experience in business-to-consumer (B2C) campaigns.
Familiarity with marketing technology platforms and SEO integration.
Compensation :
Pay Range : $84000K-$120000K
Benefits :
A comprehensive benefits package is offered. Reach out to your Mitchell Martin Recruiter Vijay Nagatota, vijay.nagatota@itmmi.com to find out more.
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