What are the responsibilities and job description for the Bluevine - US is hiring: Paid Media Manager in Jersey City position at Bluevine - US?
About Bluevine
Bluevine is transforming small business banking with innovative solutions like checking, lending, and credit-all tailored to help entrepreneurs thrive. With best-in-class technology, advanced security, and a deep understanding of the small business community, we're empowering entrepreneurs to grow with confidence.
Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, we've been supporting SMBs since 2013, serving over 500,000 customers nationwide and growing a dynamic global team of 500 people. Our mission? To fuel small businesses with the financial tools they need to succeed.
At Bluevine, you'll be part of a collaborative, fast-paced team that's reshaping the future of banking. Ready to make an impact?
About the Team :
At Bluevine, the Growth Marketing Team is creating a powerful engine for attracting and retaining high-value SMB customers. By deeply understanding the needs and behaviors of small and medium-sized businesses, they drive brand awareness and differentiation in a competitive market. Their strategy focuses on acquiring, engaging, and growing customer relationships through data-driven, highly optimized campaigns that showcase how Bluevine empowers small business owners with the financial tools they need to succeed.
This team fuels high-velocity acquisition, engagement, and retention by leveraging data, technology, and innovative strategies to scale efficiently. They implement performance-driven initiatives across key channels-including search, social, web / SEO, lifecycle marketing, PR, and content-while continuously refining the customer journey to optimize onboarding, monetization, and cross-sell opportunities. With a sharp focus on measurable results, advanced analytics, and a deep commitment to customer-centric growth, they blend creativity, collaboration, and strategic execution to drive outsized business impact.
About the Role :
Bluevine is seeking an innovative, results-driven marketer to lead and scale our advertising campaigns across paid social, CTV / OTT, streaming audio, podcasts, and online video / display channels. As the go-to expert in this space, the Paid Media Manager will be responsible for planning, executing, managing, and optimizing multi-channel paid campaigns that drive both brand awareness and direct response outcomes.
The ideal candidate blends traditional media planning expertise with data-driven performance marketing strategies, ensuring campaigns are designed to meet evolving business priorities. This is a hands-on, individual contributor role within the Growth Marketing Team, requiring close collaboration with cross-functional teams to maximize campaign impact while balancing efficiency, scale, and cost-effectiveness (CAC).
What You'll Do :
- Build multi-channel, integrated media plans including targeting, messaging / creative, channel mix, measurement strategy, and flighting.
- Manage and optimize paid campaigns end-to-end, including launches, bid and budget strategies, and the adoption of new best practices.
- Lead ongoing testing and optimization of creatives and content to enhance evergreen campaigns and support new product or campaign expansions.
- Oversee and allocate paid media budgets to maximize efficiency, ensuring investments deliver the highest possible impact.
- Partner cross-functionally to assess performance insights, refine strategies, and leverage tactics across marketing channels to drive demand.
- Analyze campaign data, uncover trends, and make data-driven decisions to enhance performance and scalability.
- Regularly report on key metrics, providing actionable insights to stakeholders while aligning on goals and performance.
- Ensure accurate tracking and attribution through data quality assurance (QA) and conversion measurement.
What We Look For :
New Hire Base Salary Range : $101,100-$121,300
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.
Benefits & Perks (US Based ONLY)
Salary : $101,100 - $121,300
