Sales Manager

Qualifications

• Five years’ progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization
• High School Diploma or equivalent degree or greater required
• Knowledge and experience with sales of automobiles or motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them
• Ability to take initiative and problem solve
• Passion for the motorcycling lifestyle and riding community
• Must have ability to relate with broad customer base
• Excellent verbal and written communication skills
• Ability to present oneself as well as the company in a professional manner
• Knowledge of applicable laws/policies/principles/etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet
• Attention to detail
• Interpersonal skills and customer service skills required
• Approachable, likable, and enthusiastic personality
• High energy level needed
• Be self-motivated, positive, driven and helpful
• Ability to handle confidential information responsibly
• Great customer service, excellent personal communication, and demonstrated closing skills
• Ability to work a flexible schedule including weekends, Holidays, and evenings
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership
• Experience with CRM and/or computerized inventory systems, or the ability to quickly learn
• Valid driver’s license and motorcycle endorsement
• Requires the ability to balance and push an 800 lb motorcycle

Responsibilities

• Lead and manage employees by training and motivating all sales personnel while assisting in the oversight of the Sales Department operations
• Ensure the intensity and consistency of application of the dealership process
• Ensure the structure of all deals worked are in compliance with dealership policies resulting in maximizing the volume of bike sales with an emphasis on new bikes
• Consistently strive to maximize front-end PUS as well as back end PUS, while delivering a high level customer experience and upholding the highest ethical standards
• Oversee and manage all operations regarding sales of new and used vehicles
• Ensure that the Sales Department contributes acceptable levels of gross margin and net profits
• Ensure adherence to the dealership sales process and track results daily using eleads and other measures
• Ensure Sales Manager Check as well as subordinate checklists are completed and adhered to
• Maintain clean, efficient facilities
• Ensure sales personnel are alert, well trained, motivated, and available when needed
• Set quotas for sales personnel in accordance to their skill levels
• Review eleads on a daily basis, throughout the day and use it to evaluate and train all sales personnel
• Oversee sales, trade-ins, and delivery of all new and used vehicles
• Maintain the sales history and/ or vehicle history log in accordance with dealership policy
• Maintain the inventory control system along with new profit objectives to eliminate the possibility of lower than anticipated profits
• Become familiar and efficient with all phases of the computer system required for sales management
• Oversee the management of new and used bike inventory in accordance with dealership policy
• Maintain a balanced new and used inventory in proportion to sales and projected sales
• Adhere to established procedures to ensure timely and proper completion of all paperwork
• Maintain a showroom with a variety of vehicles set-up with an appropriate variety of accessories and paint schemes, displayed in a way that draws customers
• Ensure that customers are greeted immediately, in a courteous and friendly manner
• Handle telephone transactions quickly and courteously
• Ensure that customers are properly qualified for needs, wants, and the ability to buy
• Follow the dealership sales process so that all customers receive consistent treatment when visiting our dealerships
• Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans
• Ensure adherence to the to the dealership quotation methodology for vehicle sales, trade-ins, and purchases
• Adhere to and enforce established road test, pre-delivery inspection, and vehicle delivery policies
• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”
• Carry out the daily Sales Manager Checklist
• Adhere to dealership sales and lead follow-up procedures
• Adhere to budgeted revenue and expense objectives
• Execute promotional campaigns
• Maintain efficiency reports on all sales personnel
• Update and provide reporting to the General Manager as requested
• Monitor and communicate monthly and annual objectives for the department in collaboration with the General Manager
• Attend training sessions to keep current with Sales Department issues and sales trends
• Establish departmental work schedule, balancing the workloads of all employees
• Train all sales personnel to use the dealership sales process
• Ensure adherence to policies and procedures for the Sales Department in concert with the General Manager
• Assist the General Manager with recruiting, interviewing, hiring and firing of employees
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results
• Perform other related duties as assigned or requested
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department
• Occasionally exposed to exhaust fumes or other airborne particles
• Frequently works near moving mechanical parts