Marketing Manager

Palm Coast Sales is a leading grill and outdoor living product specialty sales and distribution company that distributes products throughout the Southeast US.

Role and Responsibilities

The ideal Marketing Manager at Palm Coast Sales is a hard-working, creative, and detail-oriented individual who will drive marketing and partner with our sales team and brand partners to increase sales.

The Marketing Manager will be responsible for leading, coordinating, and executing the marketing strategy and budgets for Palm Coast Sales. This will include event planning and support, digital and social media management, and traditional marketing and communication efforts in reaching B2B customers and supporting our vendor marketing programs. The role will also include managing the company's website, social media accounts, email campaigns, and promotions.

The ideal candidate is a dynamic team player with a creative mind and digital expertise as well as traditional marketing experience that can help us refine, evolve, and grow our marketing initiatives. This candidate is hungry, ready to go above and beyond, and is seeking opportunity for growth as our company and marketing initiatives evolve. Very importantly – this candidate should love food, outdoor cooking, and gathering friends and family to share a great meal.

This is a full-time position located in Jupiter, FL. Open to remote or hybrid work for the right candidate.

Responsibilities Include:

• Develop marketing strategies & plans that align with the company's objectives
• Create marketing budget and plan for co-op utilization
• Create and manage the marketing calendar, including online initiatives, brand promotions, in-person events, and product demos
• Evaluate and recommend events, marketing activations, and sponsorships to help build our brands
• Organize, plan, and support execution of sponsorships, events, and culinary experiences, and provide in-person support of marketing activations throughout the sales territory.
• Oversee event marketing to ensure we are driving attendance through digital/social/traditional media, capturing leads, and passing leads to the appropriate teams to drive sales
• Create, implement, and manage social media strategy, including creating and capturing content from events and from other sources to build an active presence on social media and grow our following
• Investigate partnerships with restaurants, hotels, and influencers to drive local marketing and sales
• Update website as needed, including videos, news posts, new products, etc.
• Monitor website performance and ensure optimal performance, including SEO, security updates, plug-in, theme updates, and Google Analytics
• Create and distribute effective e-blasts and campaigns that inspire customers to read and take action; increase open/read rates
• Maintain and update email database
• Provide analytics and marketing campaigns results
• Design (or oversee design of) marketing materials and sales assets
• Ensure adequate supplies of marketing materials (brochures, POP, catalogs, etc.) are maintained and distributed to sales representatives and customers
• Coordinate tradeshows and events – product delivery, signage, attire, promotions, giveaways, and sponsorships
• Add products to eBay store
• Coordinate review and approval of creative materials and placements
• Make recommendations on ways to improve or increase the success of marketing efforts
• Other duties as assigned

Preferred Qualifications and Skills:

• Bachelor's degree and minimum five years' relevant experience
• Experience performing a wide variety of marketing functions, including building marketing strategies and budgets to email marketing, social media, and events; B2B experience preferred
• Entrepreneurial mindset with a strong desire to help drive growth
• Excellent verbal and written communications skills
• Strong time management and organization skills
• Detail-oriented and proactive with demonstrated ability to work independently
• Expert use of website management, including WordPress, as well as content optimization for SEO
• Basic design skills using Adobe Creative Suite, Canva, or other programs
• Experience with external documents such as newsletters and email blasts, including an understanding of email marketing concepts and metrics and email software such as Constant Contact or similar
• Experience using social media platforms, including Facebook, Instagram, X, YouTube, and TikTok
• Understand and evaluate social media KPI's
• Demonstrated experience with Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint
• Ability to travel as needed to support off-site events

Benefits:

• Health, dental, and vision insurance benefits after 60 days of employment
• 401k with matching after one year of employment
• 7 paid holidays
• PTO for Vacation/sick days
• Employee discounts on products