Director, Marketing & Brand Activation

DIRECTOR, MARKETING & BRAND ACTIVATION

Yountville, CA

Nestled on 22 acres of breathtaking landscapes in the heart of Napa Valley, Estate Yountville is not only a luxurious retreat but has also been named one of the best hotels in California by Condé Nast Traveler in 2024. Voted the most beautiful boutique hotel in Napa Valley, the Estate is a true gem, offering 192 elegantly appointed guest rooms, a private vineyard, and world-class amenities. Guests enjoy two serene pools, a spa with 12 luxurious treatment rooms and suites, and over 55,000 square feet of exceptional event spaces. With culinary offerings that harmonize the bounty of Northern California with European elegance, Estate Yountville invites you to experience a haven of exclusivity and refined beauty.

JOB SUMMARY 

The Director of Marketing will lead the overall marketing strategy for Estate Yountville, enhancing its brand presence, driving revenue growth, and ensuring alignment with the property’s business objectives.

ESSENTIAL JOB RESPONSIBILITIES

• Lead the concept development, design, promotion, and production of marketing collateral and printed materials that effectively communicate the brand message.
• Provide art direction for property-funded photo and video shoots, ensuring visual assets reflect the brand’s positioning and appeal to target audiences.
• Collaborate closely with the public relations agency to identify media opportunities, craft compelling storylines, develop supporting messages, and compile relevant data to secure optimal coverage and positioning for the hotel.
• Monitor online reviews and social media platforms to maintain strong guest engagement and address feedback promptly.
• Oversee the promotion of on-site events, including weddings, conferences, and special celebrations.
• Foster relationships with media outlets, influencers, and industry partners to secure coverage and build credibility.
• Uphold and enforce meticulous brand standards, including proper logo usage and adherence to the style guide across all channels.
• Collaborate with the sales and revenue management teams to design campaigns that maximize occupancy.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• Minimum of 5 years of progressive marketing experience in the hospitality industry, with at least 2 years in a leadership role.
• Proven track record of designing and executing successful marketing campaigns.

Hotel Villagio & Vintage House offer an attractive compensation and benefits package and the opportunity to be part of a dynamic team.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hotel Villagio and Vintage House are equal opportunity employers (Minorities/Females/Disabled/Veterans) 

https://www.theestateyountville.com/

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