What are the responsibilities and job description for the VP - Product Sales position at Bob Evans Foods?
Business Unit Description:
In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.
Responsibilities:
Experience
At Bob Evans Farms we value the unique experiences and skillsets that each of our employees brings. If you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.
In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.
- Develop and implement comprehensive sales strategies to achieve company sales targets and objectives.
- Lead the development of channel strategies to optimize product distribution and market penetration.
- Oversee high-visibility projects, ensuring alignment with company goals and successful execution.
- Manage and mentor the sales team, fostering a high-performance culture and continuous improvement.
- Collaborate with cross-functional teams, including marketing, product development, and supply chain, to ensure cohesive strategies and execution.
- Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.
- Establish and maintain strong relationships with key customers, partners, and stakeholders.
- Monitor sales performance metrics and provide regular reports to senior leadership.
- Drive innovation in sales processes and tools to enhance efficiency and effectiveness.
- Annually develops specific volume goals for each product line aimed at increasing market share and assists in establishing reasonable sales objectives.
- Drives the development and deployment of the integrated business plan with strategic focus on the promotional and merchandising efficiency and growth elements.
- Develops sales fundamental Channel, Distribution, and Mix analysis and action plans to drive category sales.
- Lead all Syndicated Data Relationships and thought leadership
- Drive Annual Category Management Review and Sell in Process
Education Level:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
Experience
- 10 years of experience in sales leadership roles within the consumer packaged goods industry.
- Proven track record of developing and executing successful sales strategies.
- Strong understanding of channel management and distribution strategies.
- Excellent leadership, communication, and interpersonal skills.
- Ability to manage multiple high-visibility projects simultaneously.
- Analytical mindset with the ability to interpret sales data and market trends.
- Strong negotiation and relationship-building skills.
- Proficiency in sales software and CRM tools.
At Bob Evans Farms we value the unique experiences and skillsets that each of our employees brings. If you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
