VP of Sales

Position: Vice President of Sales

Reports to: CEO & COO

Location: Marysville, OH (5 days a week / on-site)

About Us:

RUDIS is a leader in the wrestling apparel and footwear industry, committed to delivering innovative and high-quality products that resonate with athletes and fans alike. We are passionate about the sport and driven to support wrestlers with products that enhance their performance and express their identity.

Job Overview:

As we continue to scale, RUDIS is seeking a dynamic and results-oriented Vice President of Sales to lead our revenue strategy, drive business growth, and build a high-performing sales organization. This executive leader will be responsible for developing and executing a comprehensive sales strategy that fuels top-line revenue, expands market share, and strengthens long-term customer relationships.

The VP of Sales will lead a team of directors, ensuring their success is the foundation for RUDIS' growth. This leader will also collaborate with cross-functional teams—including supply chain, brand, product, and finance—to ensure sales strategies align with company goals.

This role is ideal for a high-impact leader with an entrepreneurial mindset, a deep understanding of the wrestling community, and the ability to scale new business verticals both domestically and internationally.

Key Responsibilities:

• Develop and Execute Sales Strategy: 
  • Develop and execute a scalable, long-term sales strategy aligned with RUDIS’ growth objectives across DTC, wholesale, team sales, and new business channels.
  • Expand revenue opportunities by identifying and capitalizing on new markets, customer segments, and strategic partnerships in wrestling and adjacent sports.
  • Lead and implement an international expansion strategy, leveraging current channels to assess and prioritize global market opportunities.
  • Develop a new business unit around the sport of Lacrosse, aligning with RUDIS' values and market positioning.
• Leadership & Team Development: 
  • Lead and empower a team of Directors, ensuring their success translates into company-wide growth.
  • Build a high-performance, results-driven sales culture with clear accountability, coaching, and mentorship.
  • Establish a data-driven approach to sales, ensuring teams use analytics to drive decisions and forecast growth.
• Revenue Growth & Market Expansion:
  • Own top-line revenue growth, continuously optimizing strategies to increase market share and customer acquisition.
  • Strengthen and expand direct sales relationships with key teams, retail partners, and distributors to drive long-term success.
• Cross-Functional Collaboration
  • Work closely with supply chain, brand, product, and finance teams to ensure sales strategies align with operational capabilities and financial goals.
  • Partner with marketing to develop targeted campaigns that amplify sales initiatives and strengthen brand positioning.
• Sales Forecasting & Analytics: 
  • Develop and manage sales financial plans, setting clear goals for revenue, margin performance, and profitability.
  • Use data analytics and performance metrics to continuously optimize sales pipeline, conversion rates, and revenue forecasting.
• Strategic Partnerships & Pricing Strategy 
  • Identify and secure new strategic partnerships within wrestling, lacrosse, and broader sports industries to fuel revenue growth.
  • Develop and execute pricing strategies that balance profitability with brand positioning across all sales channels.

Key Qualifications:

• Bachelor’s degree in Business Administration, Sales, or a related field.
• 10 years of sales leadership experience, preferably in sports apparel, footwear, or consumer goods industries.
• Proven track record of building, scaling, and leading high-performing sales teams that drive significant revenue growth.
• Experience in DTC, wholesale, and team sales models, with a strong understanding of eCommerce and retail distribution.
• Strong financial and analytical acumen, with the ability to develop, manage, and optimize sales budgets.
• Exceptional leadership, communication, and negotiation skills, with a strategic mindset.
• Passion for wrestling, sports, or performance-driven brands is highly preferred.
• Ability to travel as needed for customer meetings, trade shows, and industry events

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