What are the responsibilities and job description for the E-Commerce Paid Search Specialist position at Bob's Watches?
About Bob's Watches :
Bob's Watches is the leading online marketplace for buying and selling pre-owned luxury watches. With a strong commitment to authenticity, transparency, and customer satisfaction, we've built a reputation as the most trusted name in the industry. Our SEO strategy is robust, and we're now looking to elevate our paid search and e-commerce advertising efforts to drive even greater growth.
The Role :
We are seeking a highly skilled and results-driven E-Commerce Paid Search Specialist to join our marketing team. In this role, you will be responsible for managing and optimizing our Google Ads campaigns, with a primary focus on Shopping campaigns and secondary focus on Search ads . You will work closely with our external feed expert consultant to execute strategies, analyze performance, and drive continuous improvement.
This role is ideal for someone passionate about e-commerce advertising and paid media , with a proven ability to deliver measurable results in a fast-paced, performance-driven environment. You'll play a key role in scaling our paid search efforts across Google Ads, Bing Ads, and other potential platforms, ensuring our campaigns align with business goals and drive maximum ROI.
Key Responsibilities :
- Campaign Management : Create, manage, and optimize Google Shopping and Search campaigns to maximize ROI and achieve business goals.
- Execution of Strategies : Collaborate with our feed expert consultant to implement recommendations and ensure seamless execution of strategies.
- Performance Analysis : Analyze campaign performance data, identify trends, and provide actionable insights to improve results.
- Feed Optimization : While not a core requirement, familiarity with feed management tools (e.g., Feedonomics) and Google Merchant Center is a plus.
- Cross-Channel Management : Manage and optimize Bing Ads campaigns, with the potential to scale efforts based on performance. Explore opportunities in other paid media channels to expand our reach.
- Reporting : Provide regular performance reports to the CMO and CEO, highlighting key metrics, insights, and recommendations.
Qualifications :
Why Join Bob's Watches?
How to Apply :
If you're a paid search expert with a passion for e-commerce advertising , performance marketing , and luxury watches, we'd love to hear from you! Please submit your resume, a brief cover letter, and examples of past campaign performance (if available) to hr@bobswatches.com.
