General Manager - Boutique Fitness

Location: Montclair, NJ
Compensation: $60,000 per year uncapped commission
Full-Time | Must live within 30 minutes of the studio

About the Role

We are looking for a highly motivated and results-driven General Manager to lead a boutique fitness studio in Montclair. This role is focused on sales, lead generation, community outreach, and business growth. The ideal candidate is a proven closer with experience in boutique fitness sales, has a strong background in grassroots marketing and B2B partnerships, and thrives in a fast-paced, high-energy environment.

This is a leadership role for someone who is passionate about helping people achieve their fitness goals while driving revenue and studio growth. If you are a hustler, strategic thinker, and strong communicator with the ability to convert leads into paying members, this opportunity is for you.

ResponsibilitiesSales and Lead Generation

• Make 50 outbound calls per day to generate and convert leads into memberships.
• Conduct in-studio sales consultations and effectively close membership deals.
• Follow up with prospects via phone, text, and email to increase conversion rates.
• Achieve and exceed membership sales targets through persistence and relationship-building.

Community Outreach and Marketing

• Develop B2B partnerships with local businesses, corporate wellness programs, and community organizations to drive leads.
• Execute grassroots marketing efforts, including networking, event attendance, and promotional campaigns.
• Create and implement referral programs and special promotions to increase brand awareness and attract new members.

Studio Leadership and Growth

• Cultivate a strong and engaged fitness community.
• Collaborate with coaches and staff to ensure an exceptional member experience.
• Manage studio operations, ensuring efficiency and consistency in daily tasks.
• Track and analyze sales and marketing performance to refine strategies and drive results.

Qualifications

• 1-2 years of boutique fitness sales experience at a studio such as Orangetheory, CycleBar, Row House, or a similar brand (big-box gyms such as 24 Hour Fitness or Planet Fitness do not qualify).
• Proven ability to consistently close sales and meet or exceed revenue goals.
• Strong background in lead generation, outbound sales, and grassroots marketing.
• Experience in B2B networking and partnership building.
• Passion for fitness and a results-driven approach to sales and business development.
• Ability to work a flexible schedule, including evenings and weekends as needed.
• Must live within 30 minutes of Montclair and have reliable transportation.

Why Join Us?

• Competitive salary plus uncapped commission with significant earning potential.
• Career growth opportunities into multi-studio management or regional leadership roles.
• A dynamic, team-driven fitness environment with an engaged community.
• An opportunity to make a direct impact by helping people commit to their health and fitness goals.

If you are a high-energy leader with a passion for fitness sales and community building, apply today to join our team and take this studio to the next level.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Employee discount
• Flexible schedule

Shift:

• 8 hour shift
• Day shift
• Evening shift
• Morning shift

Work Location: In person

Salary : $60,000