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Vice President of Franchise Sales

BODYBAR Pilates
Fort Worth, TX Full Time
POSTED ON 3/14/2025
AVAILABLE BEFORE 5/13/2025
Benefits:

  • Free Bodybar Pilates drop-in Classes
  • 100% Employer paid health insurance
  • Paid sick time off
  • 401(k) matching
  • Bonus based on performance
  • Employee discounts
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Training & development
  • Wellness resources


BODYBAR Franchising, the franchisor for BODYBAR Pilates, is a rapidly growing fitness franchise based out of Fort Worth, Texas, offering an innovative and high-quality Reformer Pilates experience. We are seeking a highly motivated and experienced Vice President of Franchise Development to help us continue nationwide expansion of our brand. The Vice President will lead and manage the end-to-end franchise sales process, thereby ensuring a smooth, informative, and motivating experience for potential franchisees.

Essential Duties & Responsibilities

Strategic Leadership

  • Develop and execute the franchise development strategy in alignment with the company's overall growth goals, focusing on both market penetration and brand expansion.
  • Analyze market trends and franchise performance data to identify new territories for expansion and understand emerging opportunities.
  • Set ambitious but achievable sales targets for franchise growth and provide a clear roadmap to meet these goals, including short- and long-term strategies.
  • Assess the competitive landscape in the fitness and franchising industries to maintain BODYBAR Pilates’ competitive advantage and identify new trends to capitalize on.
  • Drive innovation in franchise recruitment strategies by continuously seeking new tools, technologies, and methodologies to improve the sales cycle and candidate conversion rates.


Franchise Sales Management

  • Refine the sales process by incorporating feedback from candidates, brokers, and internal stakeholders to enhance the franchise offering and experience.
  • Create and implement lead generation strategies, partnering with marketing and public relations teams to generate high-quality leads and expand the company’s network of potential franchisees.
  • Oversee the full education and sales process for franchise candidates, from initial introduction to franchise agreement signing.
  • Oversee the background check process to ensure alignment of BODYBAR’s values and to protect its image and reputation.
  • Oversee the Franchisee and Leadership validation process to ensure candidates are receiving the best experience and most accurate information.
  • Audit the records of candidate interactions, profiles, and buying stages in the CRM system to ensure accuracy and identify trends to improve the sales process.
  • Ensure the Meet The Team experience for candidates is seamless and well-executed.
  • Oversee the sale or transfer of studios between existing BODYBAR Franchise Partners. Ensure prompt receipt and review of all required documentation.
  • Follow up on all communication between the Director of Franchise Sales and franchisee candidates post-Meet The Team and assist with closing the sale when necessary.
  • Nurture relationships with existing Bodybar Franchise owners by identifying Territory Expansion needs then supporting them through the expansion process.


Broker Management

  • Develop and maintain strong relationships within our selected broker networks to ensure BODYBAR Pilates is top-of-mind when recommending franchise opportunities.
  • Establish performance benchmarks and metrics for broker partnerships to set and track expectations, ensuring alignment with overall franchise sales objectives.
  • Act as a liaison between the broker network and BODYBAR through regular and routine communication, including emails, in-person meetings, and weekly phone calls.
  • Attend key broker conferences to network, build brand awareness, and foster strong connections with industry professionals.
  • Maintain a professional presence by writing and posting deal announcements to enhance brand visibility and celebrate successful partnerships.


Team Management and Collaboration

  • Oversee the duties and responsibilities of the Director of Franchise Sales then reallocating resources as necessary to ensure sales goals are being met.
  • Collaborate on improving the Franchise Disclosure Document (FDD) to optimize the sales process while ensuring factual accuracy of the material.
  • Provide Legal with candidate details needed to draft their Franchise Agreement and/or draft template language as directed by CEO
  • Ensure the receipt of expansion requests from franchisees to the Expansion Committee, and inform the Committee about the pertinent details.


Reporting and Metrics

  • Develop and ongoing reports to track and communicate candidate status and lead progress to the executive team.
  • Develop, analyze and report on key performance metrics related to franchise sales, conversion rates, and candidate engagement.
  • Announce territory award upon receipt of executed Agreement and Franchise or Development Fee.


Risk Management and Compliance

  • Ensure that franchise offerings are always in line with current regulations and best practices by working closely with legal and compliance.
  • Identify and mitigate risks related to franchise sales by ensuring that candidates are thoroughly vetted, and that the company’s processes and contracts reflect best practices.
  • Ensure the CRM contains accurate, up-to-date FDD and candidate information in compliance with legal, BODYBAR, and FTC guidelines.


Cross-Functional Support

  • Assist with other leadership projects or functions outside of core responsibilities based on lead flow and business needs.


Additional Responsibilities

  • Represent BODYBAR at industry events, conferences, and in community engagements to enhance brand visibility and establish thought leadership.
  • Perform other duties as assigned.


Qualifications And Experience

  • Bachelor’s degree or equivalent experience in business, sales, or a related field.
  • 8 years of experience in franchise sales, business units sales or related roles.
  • 5 years of experience in people and process management, with expertise in leading cross-functional teams, optimizing workflows, and achieving goals efficiently.
  • Proven track record in franchise development or sales leadership with the ability to influence key decision-makers.
  • Experience in franchising is strongly preferred.
  • Proven ability to analyze KPIs, and provide data-driven recommendations to the executive team and board.
  • Solid understanding of business performance metrics and franchise sales processes.
  • Proven capability in balancing short-term goals with long-term strategic initiatives to ensure sustainable growth in a competitive market.


SKILLS AND COMPETENCIES

  • Proficient in Microsoft Suite, CRM systems (FranConnect), territory mapping software (Gbbis), project management software (ASANA), Google Suite, and virtual meeting platforms.
  • Skilled in navigating complex discussions, handling objections, and finding common ground to close deals successfully.
  • Excellent written and verbal communication skills.
  • Exceptional organizational skills with the ability to manage multiple candidates and leads simultaneously.
  • Ability to thrive under deadlines and work in a fast-paced, dynamic environment.
  • A dedicated team player with a passion for supporting franchisees and growing the BODYBAR Pilates brand.
  • Willingness to travel as frequently as required (Up to 75% of the time).
  • Available to work some evening and weekends in support of the franchise system.


Flexible work from home options available.

BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.

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