What are the responsibilities and job description for the SR AD, Customer Marketing - Pets position at Boehringer Ingelheim?
Description
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The purpose of this position is to support Boehringer's Animal Health Customer Marketing in marketing efforts focused on the Customer and/or Client (pet owner) Journey ' Experience. The incumbent will be expected to set and execute marketing programs to maximize opportunities with both general pet vet hospital business and corporate account groups/buying groups with and our existing range of products. This role will work closely with our Corporate Partnerships Team and their customers to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. The incumbent may also work closely with Brand Marketing, Customer Experience and Field Sales Teams to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. This role requires skills in brand/shopper marketing, building strong team dynamics, dealing with ambiguity, influencing a range of levels throughout the organization, and driving for results.
Duties & Responsibilities
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
Why Boehringer Ingelheim?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
Want to learn more? Visit https://www.boehringer-ingelheim.com
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The purpose of this position is to support Boehringer's Animal Health Customer Marketing in marketing efforts focused on the Customer and/or Client (pet owner) Journey ' Experience. The incumbent will be expected to set and execute marketing programs to maximize opportunities with both general pet vet hospital business and corporate account groups/buying groups with and our existing range of products. This role will work closely with our Corporate Partnerships Team and their customers to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. The incumbent may also work closely with Brand Marketing, Customer Experience and Field Sales Teams to identify new opportunities to leverage our strong presence in the Veterinary channel, increase sales revenue levels and account profitability. This role requires skills in brand/shopper marketing, building strong team dynamics, dealing with ambiguity, influencing a range of levels throughout the organization, and driving for results.
Duties & Responsibilities
- Formulates sales and marketing plans and associated tactics to maximize long term growth with vet hospitals and/or Corporate Partners
- Creates and leverages new and existing programs and services that position our brands with quantifiable differences vs. competing products and companies
- Implements and executes effective sales and services strategies to ensure maximum share of the assigned strategic/key accounts spending on BIAH and comparable products and services
- Works with brand teams, sales and advertising agencies to communicate and leverage the differences with vet hospitals and/or national accounts
- Anticipates and acts upon industry trends, market needs, and new and unique opportunities for business growth
- Communicates with internal stakeholders and external partners to produce effective and actionable programs to meet market needs
- Manages a DP/GP budget
- Contributes to the development and implementation of long-range operating and business plans
- May develop strategies that are successful across the full path to prescription and purchase - inclusive of digital engagement (fully integrated vet channel planning & execution)
- May identify innovative ways to launch new items, grow our core, and leverage the scale of the portfolio by identifying client-based experiences and solutions that deliver joint value for the Vet Clinics and BIAH
- Develops strong relationships with key internal stakeholders (Marketing, Sales, Customer Care, etc.) but also with external stakeholders
- Proactively works with the Director, Customer Marketing and/or Corporate Partnerships Directors to develop account strategies and plans that grow/defend BIAH business position
- May develop an extensive knowledge base of all assigned strategic/key accounts, including their business profile, key players, competition, business processes, culture, technology footprint, compelling events, political environment and strategies
- Attends and participates in key corporate partner meetings or customer related meetings
- Routinely discusses and communicates opportunity plan and strategy with Corporate Partnerships team and/or Brand Marketing
- Maintains an accurate and documented pipeline of opportunities within the Strategic Customer Business Plan and provides appropriate communication of such to BIAH management
- Continuously gathers knowledge of competitors and how to effectively position BIAH solutions against them
- Provides periodic Strategic Customer Business Plan (SCBP) and Opportunity Management Plan (OMP) updates to strategic/key account team members
- Complies in a timely manner with all travel and expense policies
- Continues to build and grow personal knowledge of industry trends and BIAH product offerings, as well as your general business acumen
- Reviews, establishes and implements a personal training plan to facilitate your ongoing growth and professional development at BIAH
- Completes all special projects as required by Company (i.e., mentoring, training, leadership of projects)
- Bachelor's degree from and accredited institution required, MBA preferred
- Minimum ten (10) years of US Animal Health commercial business experience required
- US marketing/brand/sales experience within companion animal health and/or CPG industry preferred
- Proven communication, negotiation and presentation skills (verbal and written)
- Executive presence and the ability to interact effectively with senior leaders inside and outside the organization
- Ability to travel up to 50% or more (overnight travel will be required for this position)
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required)
- Must be 18 years of age or older
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
Why Boehringer Ingelheim?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
Want to learn more? Visit https://www.boehringer-ingelheim.com
