Brand Marketing Associate, Licensing

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren is a global, luxury lifestyle brand that services nearly all categories: apparel, footwear, accessories, home,and hospitality. To maximize the lifestyle potential of the brand, this position will support Licensing marketing, driving synergies across brand and key businesses. These categories include, but are not limited to, Eyewear, Men's & Women's Underwear/Sleepwear/Socks, and additional licensed apparel categories. This role will focus more specifically on licensing marketing projects related to Sports (i.e. US Open, Wimbledon, Australian Open, Olympics), Holiday, and seasonal campaigns across Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren. The Associate will lead daily communications and own calendar planning while supporting on global campaign briefings and business development initiatives, ultimately helping to support how we present these categories to consumers across channels, platforms, and regions. The Brand Marketing Associate, Licensing role will work closely with licensees and internal stakeholders, including the Creative, Digital, Ecomm, Merchandising, Wholesale, Buying, PR, Media, and Regional Marketing teams. This role will support the marketing strategy and ensure the integration of licensed categories into overall corporate strategy, further strengthening Ralph Lauren's global brand positioning and overall business.

Essential Duties & Responsibilities

• Support Global Marketing team on all marketing initiatives for the Global Licensing businesses, partnering closely with licensees as well as internal stakeholders
• Lead development of internal licensing and brand calendars, ensuring timely distribution and regular updates
• Manage day-to-day communications with licensees and support any marketing requests
• Contribute to strategic 360 campaign planning and the development of site, social, and influencer briefs across licensed categories
• Connect with Brand Marketing and cross-functional partners (incl. social, site, & email) to ensure the integration of licensed categories within global marketing campaigns and channel plans
• Track brand/campaign shoots that include licensed categories; tracking samples as needed
• Track budget allocated across licensing marketing initiatives in partnership with RL Agency
• Analyze global market data, to identify market trends, best practices, and customer dynamics in each category, providing insights to define new opportunities for Ralph Lauren
• Lead creation of recaps for key marketing moments, analyzing sales & performance metrics and connecting with channel partners to aggregate learnings and form strategy recommendations
• Support on presentations for internal and external communications
• Partner with creative leads to shape and develop marketing and creative concepts that align with brand strategies and business objectives for global execution.
• Cultivate partnerships with Creative and Design to develop and execute digital storytelling that aligns with each platform's best practices within the digital ecosystem
  
  

Experience, Skills & Knowledge

• Experience supporting marketing or similar teams with planning and communication efforts
• Experience in fashion, beauty, and/or licensing preferred
• Agile team player and self-starter - collaborative, proactive, and willingness to incorporate feedback from multiple stakeholders
• Excellent organization and project management skills - strong follow-through with attention to detail
• Ability to prioritize in a fast-paced environment and proactively anticipate project needs
• Strong written and verbal communication skills; ability to interface with all levels of management
• Proficiency of Microsoft Office (PowerPoint, Excel, Outlook, Word)
• Ability to analyze and manage excel budgets and strong PowerPoint deck skills