Growth Marketing Associate

Is this job for you?

We are seeking a dynamic and results-driven Growth Marketing Associate to own and lead our Affiliate Channel and Influencer Program. This role will play a pivotal part in driving customer acquisition, revenue growth, and brand advocacy by strategically managing affiliate partnerships and cultivating a strong influencer program. The ideal candidate has a passion for performance marketing, a keen eye for trends, and a proven ability to deliver results in a fast-paced environment.

What you’ll do:

• Affiliate Marketing:
• Develop and execute a robust affiliate marketing strategy to drive revenue and brand awareness.
• Manage the end-to-end process of affiliate recruitment, onboarding, and performance optimization.
• Monitor affiliate performance metrics, including conversion rates, ROI, and attribution, and implement data-driven strategies for improvement.
• Collaborate with the broader marketing team to align affiliate campaigns with overall brand and promotional strategies.
  
  
  

Influencer Program:

• Lead the development and execution of influencer partnerships, ensuring alignment with brand goals and audience engagement.
• Identify, recruit, and nurture relationships with influencers who align with our brand values and target audience.
• Partner with the Brand team to develop and drive influencer content creation, ensuring it reflects brand guidelines and drives measurable performance.
• Track and analyze the success of influencer campaigns, reporting on key performance metrics and optimizing future initiatives.
  
  
  

Cross-Channel Collaboration:

• Partner with internal teams (creative, paid media, and merchandising) to maximize the impact of affiliate and influencer campaigns.
• Leverage affiliate and influencer insights to inform broader marketing strategies.
• Collaborate with influencer platform representatives to stay ahead of platform updates, features, and opportunities.
  
  
  

Analytics & Reporting:

• Utilize analytics tools to monitor, measure, and report on campaign performance across affiliate and influencer programs.
• Provide actionable insights and recommendations to optimize marketing spend and improve ROI.
• Maintain budget oversight, ensuring cost-effective campaign execution.
  
  
  

What you’ll have:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-5 years of experience in affiliate marketing, influencer marketing, or digital marketing roles.
• Hands-on experience with affiliate platforms (e.g., Rakuten) and influencer tools (e.g., ShopMy, LTK, or similar).
• Proven ability to analyze performance metrics and derive actionable insights.
• Strong communication, negotiation, and relationship-management skills.
• Familiarity with eCommerce and an understanding of customer journeys within digital marketing channels.
• Ability to work in a fast-paced environment, balancing multiple priorities and deadlines.
  
  
  

We aim to pay competitively for our size and industry. The base salary range for this position is $65,000 - $80,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount
  
  
  

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A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely, and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.