What are the responsibilities and job description for the Retail Development Brand Manager position at BoF Careers?
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This person will be the primary point of contact for the growth of various Ralph Lauren brands for all families of business in their store or territory. They will focus on developing relationships with key wholesale partners to execute company strategies while maintaining an important level of connectivity to our Sales Partners, Brand Image, and other internal partners to ensure we are presenting our Ralph Lauren brands in the most evolved and elevated manner possible. Must effectively balance the creativity of merchandising the sales floor while analyzing sales to meet the needs of the business.
Essential Duties & Responsibilities
Business Acumen/Communication: -Cleary understand and can articulate of the state of the business including annual volume, category performance, best sellers, and in-season trend for your business, as well as communicating Wins and Opportunities. -Send business recaps covering sales trends, sell through of key programs, class selling, AUR and performance of core replenishment to identify and communicate overall learnings, best performers and opportunities with account and internal partners, as well as leadership. -Consistently communicate business needs with Store Management, RL Sales Partners, and Retail Development leadership team to identify immediate and ongoing opportunities from store visits. -Build & maintain strong account/store partnerships & relationships through continuous collaboration. -Execute strategies outlined by leadership team to drive sales growth and profitability. In-Store Presentation: -Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines. - Execute floor moves based on seasonal directives, incoming receipts & modify as required based on business trends. - Walk each respective family of business on a consistent, weekly basis; make productive assessments and act where needed in a timely manner. -Ensure the store maintains the highest level of maintenance standards as well as timely execution of processing new inventory for the floor, price changes and markdowns. -Ensure store team maintains an organized stockroom for easy product replenishment. Coaching / Training: -Conduct monthly product and selling seminars to create an educated and professional RL Selling Team, with the goal of improving regular priced selling while keeping the customer at the center. -Maintain full staffing levels and move with urgency to partner with store team to fill open roles in a timely manner as well as maintaining an active involvement in the selection/interviewing process of any potential candidates. -Partner with in-store teams to continually assess quality of staff to ensure we have best in class talent using sales/productivity metrics as our guide when available. - Provide and demonstrate elevated selling and customer engagement techniques to empower the team to sell more.
Experience, Skills & Knowledge
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This person will be the primary point of contact for the growth of various Ralph Lauren brands for all families of business in their store or territory. They will focus on developing relationships with key wholesale partners to execute company strategies while maintaining an important level of connectivity to our Sales Partners, Brand Image, and other internal partners to ensure we are presenting our Ralph Lauren brands in the most evolved and elevated manner possible. Must effectively balance the creativity of merchandising the sales floor while analyzing sales to meet the needs of the business.
Essential Duties & Responsibilities
Business Acumen/Communication: -Cleary understand and can articulate of the state of the business including annual volume, category performance, best sellers, and in-season trend for your business, as well as communicating Wins and Opportunities. -Send business recaps covering sales trends, sell through of key programs, class selling, AUR and performance of core replenishment to identify and communicate overall learnings, best performers and opportunities with account and internal partners, as well as leadership. -Consistently communicate business needs with Store Management, RL Sales Partners, and Retail Development leadership team to identify immediate and ongoing opportunities from store visits. -Build & maintain strong account/store partnerships & relationships through continuous collaboration. -Execute strategies outlined by leadership team to drive sales growth and profitability. In-Store Presentation: -Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines. - Execute floor moves based on seasonal directives, incoming receipts & modify as required based on business trends. - Walk each respective family of business on a consistent, weekly basis; make productive assessments and act where needed in a timely manner. -Ensure the store maintains the highest level of maintenance standards as well as timely execution of processing new inventory for the floor, price changes and markdowns. -Ensure store team maintains an organized stockroom for easy product replenishment. Coaching / Training: -Conduct monthly product and selling seminars to create an educated and professional RL Selling Team, with the goal of improving regular priced selling while keeping the customer at the center. -Maintain full staffing levels and move with urgency to partner with store team to fill open roles in a timely manner as well as maintaining an active involvement in the selection/interviewing process of any potential candidates. -Partner with in-store teams to continually assess quality of staff to ensure we have best in class talent using sales/productivity metrics as our guide when available. - Provide and demonstrate elevated selling and customer engagement techniques to empower the team to sell more.
Experience, Skills & Knowledge
- Highly organized and able to successfully multitask execution of in store needs with operational discipline. -Able to articulate your vision to inspire others, from customers to colleagues to store teams. -Able to develop influential and collaborative relationships across teams and functions, both internally and externally. -Strong business acumen; and a numbers driven mindset. -Previous leadership skills demonstrated. -Motivated, independent, initiative-taker with a professional attitude. -Proficient computer knowledge (Excel, PowerPoint) and basic photography skills. -Ability to travel based on business needs - may include overnight travel -College degree preferred.
