What are the responsibilities and job description for the Senior Brand Marketing Coordinator position at Bojangles' Restaurants, Inc.?
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. The Senior Brand Marketing Coordinator sits on the Brand Team, an important function that serves as the “hub” of the Marketing team. This person is responsible for management of the marketing calendar and project managing key marketing initiatives. The Senior Brand Marketing Coordinator is passionate about food, a strategic thinker, strong project manager, detail-oriented, and a results-driven marketer. Identifying as a fried chicken and biscuits lover, having a sense of humor, and having restaurant experience are a big plus. Success is measured in increased sales and guest counts, driving brand health scores and executing efficiently and on schedule..
About the Role
- Assist in development, management and execution of the annual marketing calendar including promotions, LTOs and activations.
- Coordinate with Marketing team as well as internal and external partners to develop and execute marketing plans.
- Manage the development of campaign briefs, plans and recaps.
- Analyze business and marketing / media performance, identify learnings and translate findings into actionable plans.
- Manage the development of creative assets for all marketing campaigns and point of sale configurations for LTOs.
- Ensure all campaign marketing materials meet brand standards.
- Assist in development of key internal and external presentations.
- Collaborate with social, digital, PR and sponsorship teams and support various activations.
Essential Functions
Competencies
Equal Opportunity Statement
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
