Marketing Manager, Bags, Kits and Foodservice

Position: Marketing Manager Bags, Kits & Foodservice

Department: Marketing

Reports To: Core Platforms Director

Salary Type: Exempt

Location: Remote / Hybrid

Salary Range: (If in CA: $120K-$130K)

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

We are seeking an experienced Marketing Manager to join our Americas team focusing on our Bags, Kits, and Food Service product lines. This strategic role will lead comprehensive marketing initiatives across multiple product categories and channels, driving brand growth, market share expansion, and consumer engagement. The ideal candidate will combine strategic thinking with strong execution capabilities to deliver exceptional results in a dynamic, fast paced, entrepreneurial and competitive environment.

What will you do

• Lead development and implementation of marketing strategies for Bags, Kits, and Food Service portfolio

• Manage the commercialization of Bonduelle's salad bags, kits & foodservice core marketing platforms

• Develop robust strategies and plans for new product launches across various categories and channels

• Lead cross-functional teams in bringing new concepts from ideation to market launch

• Support the implementation of go-to-market strategies for emerging platforms and product innovations

• Collaborate with R&D and Operations to develop breakthrough products that meet new consumer needs

• Build business cases that support new growth initiatives

• Establish metrics and KPIs to measure success of core platforms

• Develop compelling messaging and positioning that resonates with both retail and food service customers

• Partner with Digital and Social teams to capitalize on emerging technologies and channels

• Monitor industry trends, consumer behavior and competitive landscape to identify early-stage growth opps

• Foster a culture of innovation and calculated risk-taking within the marketing organization

• Build and maintain strong relationships with key retail and food service partners

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred

• 5 years of progressive marketing experience. Specific expertise in food within retail / food service channels.

• Proven track record in consumer packaged goods, preferably in the fresh or frozen food categories

• Demonstrated experience in brand planning / management, and integrated marketing coms.

• Strong cross-functional team leadership capabilities

• Excellent analytical skills with the ability to translate data into actionable marketing insights

• Outstanding communication and presentation skills with the ability to influence at all levels

• Proficiency with marketing analytics tools and technologies

• Strong project management abilities with attention to detail

• Passion for healthy eating and the plant-based food industry preferred.