Booster is hiring: Senior Content Marketing Manager in Redwood City

About Ambient

Ambient combines a decade of operational experience with design and engineering prowess to improve apartment living and management in the most impactful, cost-effective way possible.

The name "Ambient" embodies our vision to create a category-defining platform that seamlessly integrates smart technology into the built environment and transforms the way people live, visit, and work in multifamily communities. Our focus is on increasing the value of multifamily properties by making them more efficient to operate and more comfortable to live in.

Summary

As the content marketing lead, you’ll play a pivotal role in establishing Ambient as a well-known and authoritative brand for B2B audiences in multifamily. You will be responsible for owning and executing a content strategy that focuses on enabling and scaling our full-funnel marketing efforts, including ABM. As a senior individual contributor, you’ll be responsible for the creation and distribution of impactful, conversion-focused content that supports marketing initiatives throughout the buyer’s journey.

This is a unique time to join Ambient as we have some important challenges ahead of us. Content marketing will play a big part in this. If you’re looking for a role with significant ownership and visibility, we’d love to hear from you!

Responsibilities

• Strategy development : Develop full-funnel content marketing strategies and editorial plans that reinforce our brand positioning and achieve awareness and engagement goals across email, social, blog, web, and events.
• Content creation and optimization : Drive production, reporting, and optimization of content that engages target accounts and optimizes ABM outcomes through direct outreach, email campaigns, social media, paid ads, and website landing pages.
• Sales enablement support : Create content in collaboration with sales, product marketing, and creative teams that support different stages across the sales funnel, including whitepapers, one-pagers, and case studies.
• Event content strategy and production : Create compelling event assets such as awareness emails and follow-up guides that align with event objectives and support post-event engagement.
• Web content management : Create and optimize website copy and landing pages in collaboration with development, design, and product marketing to enhance prospect engagement and drive sales conversions.
• Scaling content production : Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs.
• Content editing : Serve as editor for communication content created in-house and through freelancers, supporting execution of campaigns across paid media, SEO, SEM, and ABM.
• Performance measurement and reporting : Analyze performance data and feedback to drive improvements and ensure that content effectiveness is linked to business outcomes.

Qualifications

Success Characteristics

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