Campaign Analyst

Campaign Analyst Reference: R0043365 Energy, Marketing & Data - Dublin Based Permanent Reporting to: Campaign Operations Manager Bord Gáis Energy is one of Ireland’s leading energy and service companies. We supply gas, electricity, and energy services to over 700,000 homes and businesses across the country, offering excellent customer service as well as the best value possible. Bord Gáis Energy is uniquely positioned to drive positive change and we have an opportunity, as well as a responsibility, to reshape our future. While there are challenges ahead, we are committed to supporting our consumers and colleagues, to rethinking power generation, and to supporting an affordable and fair transition for all. As Campaign Analyst, you’ll be responsible for building and executing campaigns to our customer base as part of the Customer Lifecycle & Retention team. The team’s objective is to generate sustainable and profitable revenue growth by acquiring new customers and retaining existing customer base. Team objectives are delivered by delivering targeted customer activities following “Right customers, right content, right time through the right channels”. In this role you’ll undertake detailed quantitative analyses of consumer databases and external data sources and develop a data driven campaign insight into customers, their behaviours, buying preferences and patterns. You’ll also identify and communicate initiatives via various campaign channels to enhance the positioning and offering of products and services to customers. About the Role Ownership: Responsible for designing, building, and delivering below the line campaigns and delivering on the campaign roadmap Work closely with cross-functional teams, ensuring all campaigns created follows brand objectives and meets campaign KPIs Responsible for selection of data compliant with GDPR and adherence to marketing preferences for direct contact with customers Campaign Execution: Responsible for building complex logical campaign workflows that drive business goals for managing customers contacts Translate the business requirements on campaigns briefs into a data mining and data processing activity Perform pre-campaign data analysis to generate customer insights for target groups Responsible for building target groups and utilising customer models to enrich the data sets Creation of workflows using Selection, Suppression, Segmentation, Sampling, and produce accurate error free final output lists and deliver to different destination channels (Calls /eMail/SMS/Mobile/Web/Direct Mail) Creation of control groups for each campaign to allow for effective evaluation Managing the inbound real-time marketing tool (BestNextAction) to ensure offers are created, tested, and deployed across the inbound channels (Call Centre, Digital, Sales) Work on migration of existing campaigns into new campaign platform Conduct robust tests to identify and implement campaign improvements and workflow optimisation Build target groups and input into campaign design to ensure the most effective structure for campaign evaluation is achieved, and assist in post campaign analysis Implement the change recommended by post campaign analysis on all campaign workflows Stakeholder engagement: Working closely with CVM Planning and Research team to create a complete view of the impact of activities Work with CVM Planners to understand the campaign briefs, feasibility of campaign execution, data dependencies and content requirements Work with CVM Planners to manage prioritisation of all campaigns ensuring alignment with business needs Liaise with Customer Operations to ensure capacity within channels is available for campaign execution Working with the Dialler Manager within vendors to ensure lead lists are provided as per agreed SLA’s and that data is accurate Ensure content readiness with Marketing and Digital teams for the scheduled campaigns Data: Perform complex data analysis or data crunching to support and identify the campaign requirements Leveraging strong technical skills (in Salesforce Marketing Cloud and SQL) to extract, manipulate and merge large volumes of data from a variety of complex data sources Work with the Analytics team to embed and productionise models for campaign targeting About You At least 4 years’ experience working in a commercial environment with large volumes of customer data focusing on customer insights, marketing campaigns, customer reporting, etc Experience working on selection of campaign tools such as SalesForce Marketing Cloud, SAP, Adobe Marketing Cloud, Unica, Chordiant etc Strong technical skills and experience (2 years) using SQL, SAS or R to extract, manipulate and merge large volumes of customer behavioural or transactional data from a variety of source systems (e.g. SQL Teradata, Oracle SQL, SQL Server, MYSQL etc) Logical thinker with ability to take a campaign requirement from design to build while being innovative in the techniques used to achieve outcome Excellent attention to detail and an analytical mindset Effective communicator Highly organised and deadline driven Problem solver with data at core of solution Bord Gáis Energy are committed to placing equality, diversity, care and respect at the heart of our policies and everyday practices. We encourage everyone to take part in our active employee networks, including the Women's network, REACH (Race, Ethnicity, & Cultural Heritage) network, Neurodiversity network, Carer’s Network, and BRÓD, our LGBTQ network. We're proud of the work our networks and allies do to help us promote a culture of inclusion, empowering our colleagues to be themselves and do their best work. Our vision is to employ a diverse mix of people who reflect the societies we work in and the customers we serve, so we welcome applications from people of all backgrounds and perspectives. Our Flexible First working model empowers our people to find a better balance between home and office working. You can enjoy the convenience of working from home combined with time spent onsite in a way that works for you, our customers, and our business. Our office is used as a place to connect and collaborate with colleagues, rather than your default place of work each day. Here in Bord Gáis Energy we’re helping to create a more sustainable and inclusive future that supports our communities, our planet – and each other. The prevention of family homelessness in Ireland is an area where we believe we can make a real difference and through our partnership with Focus Ireland, we have been working on making this a reality since 2015. We encourage all colleagues to get involved in the partnership, with everyone receiving 2 days' volunteering leave to participate in initiatives or events supporting Focus Ireland. Our Values care | delivery | collaboration | agility | courage The closing date for receipt of applications for this vacancy is 7 June 2023. PLEASE APPLY ONLINE by hitting the 'Apply' button. Applications will ONLY be accepted via the ‘Apply’ button. This role is being handled by the Centrica recruitment team and NO agency contact is required. As an international energy, services and solutions company, our focus is on satisfying the changing needs and demands of our customers in an evolving energy market. We have a wide range of roles across the business - if you’re passionate about driving change, making our customer's lives and experiences better, then we may have a role for you. Our Values are our core, we live and breathe them every day – they are the Heart of Centrica We developed our Values through conversations with our colleagues across the Centrica family - Care, Delivery, Collaboration, Agility and Courage is what it means to be Centrica. By living our values every day, we will be better able to fulfil our purpose and satisfy the changing needs of our customers. Every great brand stands for something here at Centrica, we exist to make our customers lives better today as well as build a better tomorrow. To achieve this, we ensure we are ready to be at our best, ready to shape the future, and ready to be ourselves and belong. Our people are who they are and the best person for the job is that person. Our diversity groups are great at helping us increase awareness and understanding of how to continue to develop an inclusive environment for all, as well as connecting those with common interests, common passions and a sense of belonging. We know we are all at our best when we feel comfortable and included. We want our people to feel like they can be who they want to be at work, and we work hard to provide them with the respect and flexibility to do so, to allow them to strive in their careers by bringing their whole self to work. We want our people to reflect the societies in which we work and the customers we serve. Employing such a diverse range of talent helps us to think and act differently and support our customers in the best ways possible. Key focus areas - gender, ethnicity, disability and mental health, LGBT . Through a range of initiatives and strategies we work hard to ensure Centrica group is inclusive for everyone.