What are the responsibilities and job description for the Digital Marketing Specialist/Search Analyst position at Boston Children's Hospital?
This Digital Marketing Specialist will :
- Assist the Digital Experience and Marketing teams with digital optimization projects.
- Collaborate with marketing managers to reduce paid search spend when able.
- Conduct market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities.
- Promote adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies.
- Attend marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics.
- Strategize SEM approach and execution / modification based on SEO Manager's insights to increase website traffic and reduce costs.
- Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns.
- Coordinate with the SEO / SEM Manager and Online Reputation Manager to schedule all digital marketing activities.
- Post and optimize content with extreme attention to detail, conducting research on the latest market trends and keywords.
- Perform administrative tasks such as updating databases and spreadsheets
- Become certified in SEO and Google Ads.
To qualify, you must have :
Boston Children’s Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
