What are the responsibilities and job description for the Digital Marketing Specialist/Search Analyst position at Children's Hospital Boston?
78842BRJob Posting Title : Digital Marketing Specialist / Search AnalystDepartment : Marketing-Strategic PlanningAutoReqId : 78842BRStatus : Full-TimeStandard Hours per Week : 40 Job Posting Category : Marketing and CommunicationsJob Posting Description : This Digital Marketing Specialist will :
Assist the Digital Experience and Marketing teams with digital optimization projects.
Collaborate with marketing managers to reduce paid search spend when able.
Conduct market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities.
Promote adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies.
Attend marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics.
Strategize SEM approach and execution / modification based on SEO Manager's insights to increase website traffic and reduce costs.
Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns.
Coordinate with the SEO / SEM Manager and Online Reputation Manager to schedule all digital marketing activities.
Post and optimize content with extreme attention to detail, conducting research on the latest market trends and keywords.
Perform administrative tasks such as updating databases and spreadsheets
Become certified in SEO and Google Ads.
To qualify, you must have :
BA degree in Marketing or related field plus at least a year of experience in Digital Marketing or experience managing paid search and display ads through Google Ads .
Understanding of SEO tools like Google Analytics Knowledge of latest market trends and social media marketing techniques.
Strong computer skills (specifically PowerPoint). Ability to work under pressure. Excellent communication and organizational skills.
Ability to conduct in-depth research.
Familiarity with posting to different social media platforms (YouTube and Pinterest is a plus).
Excellent attention to detail.
Familiarity with basic design software like Adobe Illustrator or Photoshop is a plus but not required. Understanding of SEM and familiarity with Google Ads is a plus but not required.
Knowledge of search engine optimization (SEO) and the associated tools to measure the effectiveness of web content (e.g., BrightEdge, etc.) is a plus but not required.
Ability to work in-office a minimum of one day per week is required.
Boston Children’s Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
Office / Site Location : BostonRegular, Temporary, Per Diem : Regular Remote Eligibility : Part Remote / Hybrid
