What are the responsibilities and job description for the Media Planner position at Boston Globe Media Partners?
Job Description
Job Description
Key Focuses :
- Create high performing media plans through establishing a deep understanding of products and the ability to assess client needs and KPIs
- Maintain a culture of collaboration with Sales Reps, Account Managers and Creative Marketing
- Maintain an ongoing knowledge of BGM audience insights in order to tell the “why” when selling BGM advertising solutions
Responsibilities :
Develop strategic multimedia plans leveraging BGM’s suite of media products, including The Boston Globe, Boston.com, Studio / B (branded content), Globe Events / Experiences, and BGM First Party Data solutions
Assist the internal RFP and proactive pitch process to understand sales product needs and client KPIs with the rest of the pre-sales team and sales representatives
Present RFP and proactive media plans and strategies to sales reps for feedback and final approval, and share final external client-facing materials with the team
Host regular meetings with Account Management and Campaign Management team to review ongoing or active branded content campaigns, events metrics, and other campaign performance
Qualifications :
You are the ideal candidate if you :
The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
EEO Statement : At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is diverse, equitable, and inclusive - like the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.
