Senior Marketing and Communications Manager

OVERVIEWBoston Impact Initiative (BII) is a nonprofit impact investment fund founded in 2017 that invests integrated capital—equity, debt and grant capital—in social enterprises and community-owned real estate to build wealth and asset-building opportunities for communities of color. Through our field-building and education programs, we're transforming the impact investing field to make economic and racial justice integral to place-based investment strategies.As a newly certified Community Development Financial Institution (CDFI), we currently manage two distinct funds : BII Fund I : Established 2017, deployed $6.9M across 50 enterprisesBII Fund II : Launched 2022, raised $15M, invested $5.8M in 24 companies, and actively raising / deploying capitalBII offers impact investing education and training. Through our fund manager cohort program, we have trained 69 fund managers from 30 organizations, resulting in 18 launched funds deploying over $9M to diverse small businesses.BII is growing from an 11-person team to 15 employees over the next year, with a net $3.5M annual operating budget.As we expand our investing and field-building work, we seek a

Senior Marketing and Communications Manager

who will effectively communicate BII’s work to our stakeholders. The main areas of responsibility are marketing and branding, investor, donor, board, portfolio company, media communications, fundraising support, event planning, project management, policy and advocacy, amplifying the BII Brand, and managing consultants.KEY RESPONSIBILITIESMARKETING STRATEGYDevelop and implement BII's marketing strategy to increase racial equity impact investing visibility.Drive core messaging across all channels, emphasizing Fund II, portfolio companies, and field-building workDevelop culturally relevant content for diverse audiencesTrack and report on strategic initiative performanceMonitor industry trends and emerging technologiesLead cross-team collaboration for consistent messaging Success Metrics : Increased visibility of Fund II and BII initiatives, achievement of strategic marketing goals.WEBSITE & DIGITAL CONTENTManage website content and optimization.Create and maintain a digital asset library (video, graphics, presentations)Track and improve website analytics and SEO performanceDevelop fundraising and campaign collateral Success Metrics : Increased website traffic, improved user engagement, content performance metricsSOCIAL MEDIA MANAGEMENTManage presence across Facebook, Instagram, LinkedIn, and YouTubeCreate and execute a content calendarGenerate promotional content for portfolio companies and partnersDesign and implement social media graphicsMonitor and report on social engagement Success Metrics : Growth in followers, engagement rates, and community interactionEVENTS MANAGEMENTPlan and execute virtual and in-person eventsManage pre-event promotion and post-event engagementLead educational and thought leadership programmingCoordinate stakeholder participation and communications Success Metrics : Event attendance, participant feedback, program effectivenessPUBLIC RELATIONS & COMMUNICATIONSManage monthly newsletters and stakeholder updatesOversee investor communications and impact reportingHandle media relations and press inquiriesSupport fundraising campaigns through storytellingCoordinate with Impact Director on reporting Success Metrics : Stakeholder satisfaction, media coverage quality, campaign effectivenessDESIRED SKILLS AND EXPERIENCECore Professional Requirements : 7 years' experience in marketing and strategic communicationsStrong project management and execution skillsExperience leading / mentoring team members (preferred)Communication & Content Creation : Excellence in written and verbal communicationStrong editorial, interviewing, and research skillsAbility to create investment-focused content (fact sheets, impact reports, presentations)Experience with multicultural communication and Spanish proficiency (plus)Technical Skills : Proficiency in : Digital marketing platformsAdobe Creative Suite, Canva, WordPressGoogle Suite and AnalyticsSocial media management tools (Buffer)Video editing softwareSEO and analytics toolsConstant Contact or similar email platformsStrategic Capabilities : Experience with data-driven marketing decisionsAbility to balance strategic vision with hands-on executionTrack record of successful stakeholder communicationsEvent planning and coordination expertiseMission Alignment : Demonstrated commitment to economic and racial justiceUnderstanding of impact investing and social enterpriseExperience in mission-driven organizations preferred

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