OVERVIEW
Boston Impact Initiative (BII) is a nonprofit impact investment fund founded in 2013 that invests integrated capital—equity, debt and grant capital—in social enterprises and community-owned and controlled real estate to build wealth and asset-building opportunities for communities of color. Through our field-building and education programs, we're transforming the impact investing field to make economic and racial justice integral to place-based investment strategies.
As an emerging Community Development Financial Institution (CDFI), we currently manage two distinct funds :
- BII Fund I : Established in 2017, deployed $6.9M across 50 enterprises
- BII Fund II : Launched 2022, raised $15M, invested $5.8M in 24 companies, and actively raising / deploying capital
BII offers impact investing education and training. Through our Emerging Fund Manager fund manager cohort program, we have trained 69 fund managers from 30 organizations, resulting in 18 launched funds deploying over $9M to diverse small businesses.
BII is growing from an 11-person team to 15 employees over the next year, with a net $3.5M annual operating budget.
As we expand our investing and field-building work, we’re seeking a Senior Marketing and Communications Manager who will effectively communicate BII’s work to our stakeholders. The main areas of responsibility are marketing and branding, investor, donor, board, portfolio company, media communications, fundraising support, event planning, project management, policy and advocacy, amplifying the BII Brand, and managing consultants.
KEY RESPONSIBILITIES
MARKETING STRATEGY
Develop and implement BII's marketing strategy to increase racial equity impact investing visibility.Drive core messaging across all channels, emphasizing Fund II, portfolio companies, and field-building workDevelop culturally relevant content for diverse audiencesTrack and report on strategic initiative performanceMonitor industry trends and emerging technologiesLead cross-team collaboration for consistent messaging Success Metrics : Increased visibility of Fund II and BII initiatives, achievement of strategic marketing goals.Work with PR and Design consultants to ensure on-brand messagingWEBSITE & DIGITAL CONTENT
Manage website content and optimization.Create and maintain a digital asset library (video, graphics, presentations)Track and improve website analytics and SEO performanceDevelop fundraising and campaign collateral Success Metrics : Increased website traffic, improved user engagement, content performance metricsServe as primary contact for external web / graphic design firm, submitting requests and managing team and project deadlinesSOCIAL MEDIA MANAGEMENT
Manage presence across Facebook, Instagram, LinkedIn, and YouTubeCreate and execute a content calendarGenerate promotional content for portfolio companies and partnersDesign and implement social media graphicsMonitor and report on social engagement Success Metrics : Growth in followers, engagement rates, and community interaction.EVENTS MANAGEMENT
Plan and execute virtual and in-person eventsManage pre-event promotion and post-event engagementWork with program staff to determine program content for eventsCoordinate stakeholder participation and communications Success Metrics : Event attendance, participant feedback, program effectivenessPUBLIC RELATIONS & COMMUNICATIONS
Manage monthly newsletters and stakeholder updatesOversee investor communications and impact reportingMaintain media contacts, distribute press releases, and respond to press inquiriesSupport fundraising campaigns through storytellingCoordinate with Impact Director on reporting Success Metrics : Stakeholder satisfaction, media coverage quality, campaign effectivenessDESIRED SKILLS AND EXPERIENCE
Core Professional Requirements :
7 years' experience in marketing and strategic communicationsStrong project management and execution skillsExperience leading / mentoring team members (preferred)Communication & Content Creation :
Excellence in written and verbal communicationStrong editorial, interviewing, and research skillsAbility to create investment-focused content (fact sheets, impact reports, presentations)Experience with multicultural communication and Spanish proficiency (plus)Technical Skills : Proficiency in :
Digital marketing platformsAdobe Creative Suite, Canva, WordPressGoogle Suite and AnalyticsSocial media management tools (Buffer)Video editing softwareSEO and analytics toolsConstant Contact or similar email platformsStrategic Capabilities :
Experience with data-driven marketing decisionsAbility to balance strategic vision with hands-on executionTrack record of successful stakeholder communicationsEvent planning and coordination expertiseMission Alignment :
Demonstrated commitment to economic and racial justiceUnderstanding of impact investing and social enterpriseExperience in mission-driven organizations preferredHOW TO APPLY
Compensation and Benefits :
Salary Range : $90,000 to $120,000, commensurate with experienceHybrid work environment with flexible work optionsComprehensive benefits package including :Healthcare coverage
Life insuranceShort-term disability401k plan with employer contributionPaid time offProfessional development stipendBII is an Equal Opportunity Employer that embraces diverse skills, perspectives, and ideas. All qualified applicants will be considered for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, or other status protected under law.
APPLICATION PROCESS
Please submit your resume and cover letter addressing these two questions :
What about BII's mission appeals to you?What aspects of your experience are you most eager to contribute to this role?Interview Process : Our thoughtful selection process consists of three stages :
First Interview (Virtual)Initial conversation about your background and interest in the role
Discussion of your relevant experience and skillsSecond Interview (Virtual)A deeper exploration of your technical expertise and approach
Discussion of specific marketing and communications scenariosFinal Interview (In-Person, Boston Office)Meet key team members and potential collaborators
Experience our work environment and cultureDiscuss the next steps and role expectationsTimeline :
Interviews begin : January 2025Target start date : Early March 2025Applications are reviewed on a rolling basis.The deadline to apply is February 21, 2025We will keep candidates informed of their status throughout the process. While we aim to respond to all applicants promptly, we appreciate your patience during the selection process.
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Salary : $90,000 - $120,000
