What are the responsibilities and job description for the Senior Communications Specialist position at Boston Public Library?
Overview
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The mission of the Mayor's Office of Housing (MOH) is to make Boston a more equitable and inclusive city where all residents can thrive. MOH administers programs that create and preserve affordable housing, support homeowners and renters, provide housing and services to homeless individuals and families, and develop City-owned property. MOH seeks to carry out its mission through a lens of promoting diversity, equity, and inclusion and addressing the effects of systemic racism in our city.
Within MOH, the Marketing Unit is one-half of the Marketing and Communications Team. While these teams work in parallel, presenting consistent messaging and branding, their external communications have different focuses. The Marketing Unit is the primary constituent-facing voice of MOH's many consumer-oriented programs and services, creating and executing targeted campaigns to promote these programs to Bostonians. Marketing produces these campaigns in multilingual formats tailored to the individual languages found in Boston's neighborhoods as required by the City of Boston's Language and Accessibility Ordinance.
The Marketing Unit promotes MOH's programs and services by using all available tools of engagement, including paid and public service advertising, direct outreach through physical and electronic mailers and outdoor signage, all printed collateral materials for the agency, including flyers, brochures, postcards, and all of their electronic formats including layout for social media and screens, as well as any other branded materials such as imprinted products, and the MOH website. The Marketing Unit works closely in collaboration with the Communications Unit, and both units provide reciprocal support to each other.
Responsibilities
- Assists with the development and implementation of comprehensive marketing strategies to promote MOH's programs and services.
- Maintains a consistent brand voice and messaging across all communication channels.
- Writes, designs, lays out, posts, and proofreads marketing materials for MOH programs and services, utilizing COB brand, linguistic, and accessibility requirements.
- Works with internal and external partners in the planning and execution of marketing MOH programs and services, including the creation of website pages and management and updating the department's website with current information, schedules, and promotional content.
- Researches, writes, types, edits, and lays out coordinated marketing materials in multiple languages, including web pages, email blasts, social media graphics, one-pagers, headlines, and any other cutdown required to make material accessible to the widest possible audience.
- Monitors and analyzes the effectiveness of marketing campaigns and provides regular reports on key performance indicators, as well as recommendations for improvements.
- Provides technical writing assistance, editing, and proofreading support for other external-facing communications generally under the aegis of the Communications Unit.
- Creating social media content for various social media platforms, especially for program marketing.
- Supervises, retains, and bids outside specialists as needed.
- Oversees maintenance of the Translation Database, as well as the overall marketing database.
- Performs other related duties as required by the position.
Minimum Entrance Qualifications
BOSTON RESIDENCY REQUIRED
Terms :
Union / Salary Plan / Grade : Non-Union / NU-23
Hours Per Week : 35
Please refer to the Salary Information section on the Boston Career Center site for more information on compensation. For each Salary Plan, salaries are listed by Grade and Step.
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