What are the responsibilities and job description for the Marketing Director position at Boston Quantara?
Job Title: Marketing Director
Location: New York City - Hybrid
Salary: $150,000 - $200,000 Bonus
I am lucky enough to be working with an AI SaaS provider with a superb product. They are looking to hire a Marketing Director on a permanent basis. The role involves developing an overall marketing plan, managing campaigns, and building out the marketing team to achieve the defined GTM goals.
Marketing Director Specification:
- 5-10 years of experience as a senior marketing manager/director.
- At least 3 years of experience in B2B SaaS.
- Experience in an Early-stage Startup
- Building and overseeing the Content, Event, and Demand Generation functions.
- Leading integrated campaigns, ABM programs, and growth initiatives.
- Collaborating closely with sales, operations, and customer success teams to ensure seamless execution and alignment. This includes owning the automation and workflows for demand and lifecycle marketing initiatives.
- Developing sales enablement materials, such as pitch decks, one-pagers, battle cards, and case studies.
- Partnering with product, sales, and marketing teams to ensure consistent messaging across all channels.
- Owning positioning & messaging, enablement, and the product value proposition, ensuring alignment with the defined target audience and ICP.
- Managing all marketing vendors and software.
- Proven experience in owning and executing marketing programs targeted at specific personas, segments, or verticals.
- Ability to define success criteria aligned with GTM business goals.
- Ability to work independently and thrive in a fast-paced startup environment.
Benefits:
- Stock options
- Health Benefits
- Bonus Scheme
Salary : $150,000 - $200,000
